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Hook
Predictive revenue growth platform
- 1-20 employees
- B2B
- Enterprise
- Business Intelligence
- Machine Learning
- SaaS
- Data Integration
- Data Analysis
- Automation
- City of London, London, UK
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Company mission
To reinvent how businesses engage with their customers and grow revenue from their existing customers using data and machine learning insights.
Our take
Hook are developing a powerful machine learning platform that informs subscription businesses which enterprise customers they need to focus on, and what actions they need to take to increase loyalty.
With the increasing amount of companies offering subscriptions as their main or additional revenue streams, the type of insights Hook provide are particularly relevant. They want to change how businesses engage with their customers by harnessing the power of technology, which will require a strong technical team.
Backed by some of the top early stage investors in Europe – including LocalGlobe and Mulesoft founder Ross Mason – Hook has already started working with customers, including some of the fastest growing companies in the world.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Generous stock options for all employees at all levels
- Generous Bupa private medical insurance
- Our flexible working is consistently rated 9.5/10 by our employees. The whole team is in the office on Tuesdays & Fridays and the rest is work where you want. We don't do start or finish times and we have a company culture of minimising internal meetings. Everyone has a key to our stunning private offices which are available 24/7 to use when you want
- Annual £500 learning and development budget for every employee on a prepaid card to spend on books, training courses, exams, or anything else which helps you progress at work
- 27 days holiday (excl. bank holidays)
- Office fresh fruit & snacks, weekly lunches, monthly team nights out, quarterly team events and an annual 2-day retreat (in 2021 we hired sailing yachts to the Isle of Wight)
- £80 flexible monthly wellness allowance on a prepaid card that you can use on things like gyms, yoga, healthy food, or whatever else makes you feel healthy outside of work
- Stunning modern private offices full of plants in a Victorian building overlooking Liverpool Street station with meeting rooms open to all, breakout spaces, dedicated desks, large screens throughout to share ideas, and fridges full of soft drinks, beer, snacks & fresh fruit
Company values
- Customers come first - We go above and beyond in everything we do; always on the lookout for ways to make our customers happier
- Leadership is a state of mind - We all behave like leaders: accountable, inspiring, and willing to play an active role across the business
- Everyone on the same team - We support each other, learn together and share in each other’s successes. It’s our collective responsibility to look out for 
each other
- Ambition followed by execution - We’re passionate and brave, but always follow through on our big ideas, turning plans into detailed action
- Respect is our default - We treat everyone with kindness, act with integrity, and celebrate the diversity that makes our teams special
Funding (2 rounds)
Dec 2023
$11.1m
SERIES A
Apr 2021
$2.8m
SEED
Total funding: $13.9m
This company has top investors
Leadership
Firaas Rashid
(CEO)Led IT Operations at Credit Suisse, followed by CTO and Head of Customer Success EMEA for AppDynamics (acquired by Cisco for $3.7bn) growing the business from $170m to $550m in revenue in 2 years.
People progressing
Amelia joined Hook as a Business Operations Manager in February 2021. They were promoted after 6 months to Hook's Head of Business Operations, leading their own team of Operations Associates.
Diversity, Equity & Inclusion at Hook
Firaas Rashid (Founder & CEO)
- We live and breathe diversity through everything that we do - our primary goal as a company is to build the best workplace for ambitious people that want to be part of a team; the only way we do that is by having true diversity weaved through our DNA
- We think diversity is more than just ticking boxes - it means bringing in people from different backgrounds, experiences and opinions, and providing a safe space to work and express your opinions
- We believe that truly having a mixed team generates diverse opinions and thoughts leading our direction and this is the only way to create an incredible working environment that remains innovative and fun
- We're 50/50 on gender, many of us grew up abroad, our first software engineer and sales rep were both female and we've found pizza is the only universally liked food in the team (with a vegan option!)
- We make sure that our investors and suppliers match our company values and are are as diverse as we are - we don't work with suppliers that don't agree with our values
- We encourage you to stalk us on LinkedIn to see more about our backgrounds and understand more about our team
Endorsements
All
Opportunities to learn (3)
Team energy (2)
Challenging work (1)
Meaningful work (1)
Hard working team (1)
Great work is recognised (1)
Diversity is a priority (1)
Focus on employee wellbeing (1)
Inspiring mission (1)
Each of us has a huge impact to what we are building as a company, when we build, improve or even help make Hook better it's celebrated! It's a great feeding
Sales & Account Management
Great work is recognised
Oct 2021
We are all very proud of what a hodgepodge of a work place Hook is - everyone has different fantastic backgrounds, education, skills and knowledge that makes either having a drink or working on a problem way more interesting!
Sales & Account Management
Diversity is a priority
Oct 2021
Everyone has a huge massive amount of energy, whether that. i putting their all a problem, doing yoga or going out on a team day out!
Sales & Account Management
Team energy
Oct 2021
The scale of the challenge we're facing is enormous; by far the biggest I've faced in my career so far. We’re taking on one of toughest data projects in the world - building data pipelines which will ultimately need to scale across hundreds of customers. If you enjoy problems of data ingestion and analysis, and employing thoughtful approaches to problem solving, join us.
Software Engineering
Challenging work
Sep 2021
We have an unbelievably diverse set of people, from an array of different backgrounds, all of whom have come together to form our amazing team. One of the great things about this therefore, is that it presents an amazing opportunity to learn from one another. Speaking personally, even after just a few months working at Hook, I've learnt so much - whether it be in the field of software development, infrastructure or development of our ETL data pipeline - the amount of knowledge I've been able to gain has been incredible.
Software Engineering
Opportunities to learn
Sep 2021
The B2B SaaS market has seen massive growth over the last few years. We know now that a huge amount of software is being sold, but only a fraction of it is actually being used. We're on a mission to change that. We want to help organisations understand who is using their product, and just as importantly who isn't. Using product led data to predict churn, and provide data-driven insights in how to reduce it, is game changing. I love seeing how our customers - now for the first time - are able to use Hook to fully engage with their customers.
Software Engineering
Inspiring mission
Sep 2021
10 weeks at Hook has allowed me to explore all departments of the business including engineering and product which gave me the opportunity to ask any questions I had and learn more about what they do. Through being mentored by the CEO and Head of Operations, I have developed both personally and professionally as I've learnt so many new skills!
Operations & Strategy
Opportunities to learn
Sep 2021
The team at Hook works effectively by collaborating with each other to build a product that is dedicated to solving a major problem in the SaaS industry!
Operations & Strategy
Hard working team
Sep 2021
I loved interning at Hook because the work I've done has had a positive impact on the company as we've created a lead gen marketing tool that has intrigued the SaaS world!
Operations & Strategy
Meaningful work
Sep 2021
Hook cares about its employees! We have weekly company lunch, monthly company drinks, personal wellness allowance, healthy snacks and drinks in the office and more! :)
Software Engineering
Focus on employee wellbeing
Sep 2021
As a team, we have a single goal - build a great product and have lots of fun while doing it! We work closely together, help and respect each other and learn from one another on daily basis. I love my job. :)
Software Engineering
Team energy
Sep 2021
We have a challenging data problem and believe we can be the first in the industry to solve it! It's a learning curve every single day, being it making a new data source fit our schema, optimising processing time or coming up with smart and useful insights. And this is just the beginning!
Software Engineering
Opportunities to learn
Sep 2021
Jobs (7)
Software Engineering
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