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Howl
Social commerce platform
- 21-100 employees
- B2B
- Enterprise
- Marketplace
- Marketing
- Social Media
- Mobile
- Advertising
- Community
- Midtown East, New York, NY
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Company mission
To reduce barriers for creators and brands to build social commerce businesses.
Few candidates hear
back within 2 weeks
-20% employee growth in 12 months
Our take
Advertising products via influencers has become a trillion-dollar industry. With the rise of social media, the push to mobile platforms, and the turn away from brick-and-mortar retailers, it’s now a crucial tool that both major and breakout brands leverage to great effect. Howl, an influencer marketing marketplace, may have appeared at exactly the right time and has the chance to win big from this development.
The Howl platform functions something like an Upwork for brands and influencers. Brands can list partnership opportunities on an open marketplace, whilst influencers will receive personalized recommendations, and have access to a dashboard where they can monitor sales and access easy and instant payment.
Formerly known as Narrativ, Howl benefits from a firmly established client base that includes major enterprise brands like HP, Sephora, and Samsung. With a firm foundation already laid down in this remarkably lucrative new sector, and fresh funding at its back, the company has a real chance to capture the market and find further success in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Pay equity-focused compensation structure
- 100% paid health insurance for employees with 80% coverage for dependents; with FSA and HSA compatibility
- 100% coverage of Teledoc services & One Medical memberships for employees and dependents
- Flexible PTO and 20 days paid Holidays
- WFH stipend
- Retirement planning - 401k through Empower
- Talkspace membership
- Paid parental leave of 12 weeks for all new parents
Company values
- Integrity
- Excellence
- Exploration
- Service
Funding (last 2 of 4 rounds)
Dec 2022
$27m
SERIES A
Aug 2019
$8m
SEED
Total funding: $39.1m
Leadership
Li Haslett Chen
(Founder & CEO)Previously a McKinsey Analyst who then moved into Marketing and Business with Moda Operandi. They have also spent time on the Board of American Express and Warner Bros.
Articles
Jobs (5)
Software Engineering
Design
Sales & Account Management