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Howl

Where brands and creators link up

Howl logo
101-200 employees
  • B2B
  • Enterprise
  • Marketplace
  • Marketing
  • Social Media
  • Mobile
  • Advertising
  • Community
Midtown East, New York, NY

Company mission

To reduce barriers for creators and brands to build social commerce businesses.

Led by a woman
Top investors

Few candidates hear
back within 2 weeks

-20% employee growth in 12 months

Our take

Advertising products via influencers has become a trillion dollar industry. With the rise of social media, the push to mobile platforms, and the turn away from brick-and-mortar retailers, it’s now a crucial tool that both major and breakout brands leverage to great effect. Howl, an influencer marketing marketplace, may have appeared at exactly the right time, and has the chance to win big from this development.

The Howl platform functions something like an Upwork for brands and influencers. Brands can list partnership opportunities on an open marketplace, whilst influencers will receive personalised recommendations, and have access to a dashboard where they can monitor sales and access easy and instant payment.

Formerly known as Narrativ, Howl benefits from a firmly established client base that includes major enterprise brands like HP, Sephora, and Samsung. With a firm foundation already laid down in this remarkably lucrative new sector, and fresh funding at its back, the company has a real chance to capture the market and find further success into the future.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • 401k
  • Flexible PTO
  • 100% remote
  • Health Insurance
  • WFH Stipend

Company values

  • Integrity
  • Excellence
  • Exploration
  • Service

Funding (last 2 of 4 rounds)

Dec 2022

$27m

SERIES A

Aug 2019

$8m

SEED

Total funding: $39.1m

This company has top investors

Leadership

Previously a McKinsey analyst who then moved into marketing and business with Moda Operandi. Has also spent time on the board of American Express and Warner Bros.

Jobs (4)

All locations

Software Engineering