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To reduce barriers for creators and brands to build social commerce businesses.
Few candidates hear
back within 2 weeks
-20% employee growth in 12 months
Advertising products via influencers has become a trillion dollar industry. With the rise of social media, the push to mobile platforms, and the turn away from brick-and-mortar retailers, it’s now a crucial tool that both major and breakout brands leverage to great effect. Howl, an influencer marketing marketplace, may have appeared at exactly the right time, and has the chance to win big from this development.
The Howl platform functions something like an Upwork for brands and influencers. Brands can list partnership opportunities on an open marketplace, whilst influencers will receive personalised recommendations, and have access to a dashboard where they can monitor sales and access easy and instant payment.
Formerly known as Narrativ, Howl benefits from a firmly established client base that includes major enterprise brands like HP, Sephora, and Samsung. With a firm foundation already laid down in this remarkably lucrative new sector, and fresh funding at its back, the company has a real chance to capture the market and find further success into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Dec 2022
$27m
SERIES A
Aug 2019
$8m
SEED
This company has top investors
Li Haslett Chen
(CEO)Previously a McKinsey analyst who then moved into marketing and business with Moda Operandi. Has also spent time on the board of American Express and Warner Bros.
Software Engineering
Design
Sales & Account Management