Partnerships Director, Howl
$140k
+ Incentive pay allocated on individual performance + Stock options
Social commerce platform
Be an early applicant
Social commerce platform
21-100 employees
Be an early applicant
$140k
+ Incentive pay allocated on individual performance + Stock options
21-100 employees
Company mission
To reduce barriers for creators and brands to build social commerce businesses.
Role
Who you are
- 7+ years of experience in creator partnerships, growth strategy, business development, or revenue-focused roles within a marketplace, SaaS, e-commerce, or tech platform
- Proven ability to drive revenue growth, increase creator engagement, and optimize performance across a high-value portfolio
- Analytical mindset with experience using data insights, business intelligence, and performance tracking to drive decision-making and strategy execution
- Deep understanding of creator monetization models, e-commerce revenue drivers, and decentralized content platforms
- Strong negotiation and relationship management skills, with experience structuring high-impact monetization strategies
- Adaptability and a growth-focused mindset, thriving in an environment where experimentation and iteration drive success
- Cross-functional collaboration experience, working with product, sales, brand partnerships, and operations teams to align growth initiatives with business priorities
- Must be US based
What the job involves
- Partner Growth and Acquisition is a key driver of revenue expansion and business success at Howl. As Partnerships Director, you will successfully co-develop and execute acquisition initiatives and accelerate enterprise creators' revenue performance and increase lifetime value
- In this role, you must thrive in fast-moving environments, take full ownership of business objectives, and see challenges as opportunities to build and innovate
- You’re excited about this opportunity because you will drive Book Acquisition, Book Expansion, and improve Howl’s go to market materials and strategies
- Cast and Acquire New Partners: Actively source key creators to successfully deliver brand budgets. Work directly with creators and with agencies to set the stage to cultivate strong, long-term partnerships with creators, understanding their category and brand affinity
- Build Media Plans: Develop tailored media strategies to support brands within your portfolio by connecting creators to the right activation offers for each segment and campaign. Use data to optimize performance and recommend improvements with each campaign
- Lead Onboarding and Community Monetization: Execute end-to-end onboarding and drive long-term engagement and monetization. Refine engagement tactics and onboarding materials. Coordinate contracts, follow-up communications, host creator training and lunch and learn sessions, refine creator content
- Manage and grow a High-Value Portfolio: Oversee top-performing creators, sign creators into Howl Select, and ensure sustained revenue growth and retention.Implement scalable strategies to increase earnings and align with business objectives
- Enhance Product Growth: Collaborate with product teams to improve platform features and creator experience.Leverage creator insights to refine marketplace differentiation and retention strategies.Work with Brand Partnerships to improve monetization structures
Our take
Advertising products via influencers has become a trillion-dollar industry. With the rise of social media, the push to mobile platforms, and the turn away from brick-and-mortar retailers, it’s now a crucial tool that both major and breakout brands leverage to great effect. Howl, an influencer marketing marketplace, may have appeared at exactly the right time and has the chance to win big from this development.
The Howl platform functions something like an Upwork for brands and influencers. Brands can list partnership opportunities on an open marketplace, whilst influencers will receive personalized recommendations, and have access to a dashboard where they can monitor sales and access easy and instant payment.
Formerly known as Narrativ, Howl benefits from a firmly established client base that includes major enterprise brands like HP, Sephora, and Samsung. With a firm foundation already laid down in this remarkably lucrative new sector, and fresh funding at its back, the company has a real chance to capture the market and find further success in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Dec 2022
$27m
SERIES A
Aug 2019
$8m
SEED
Total funding: $39.1m
Company benefits
- Pay equity-focused compensation structure
- 100% paid health insurance for employees with 80% coverage for dependents; with FSA and HSA compatibility
- 100% coverage of Teledoc services & One Medical memberships for employees and dependents
- Flexible PTO and 20 days paid Holidays
- WFH stipend
- Retirement planning - 401k through Empower
- Talkspace membership
- Paid parental leave of 12 weeks for all new parents
Company HQ
Midtown East, New York, NY
Leadership
Li Haslett Chen
(Founder & CEO)Previously a McKinsey Analyst who then moved into Marketing and Business with Moda Operandi. They have also spent time on the Board of American Express and Warner Bros.
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