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To redefine and simplify the credit card experience, giving people more time to do the things they love.
43% employee growth in 12 months
Fintech startups make up the biggest component of the London startup scene, so there can be a lot of noise, but Jaja Finance is making a large splash on the scene with its mobile first credit products and partnership focused strategy.
A large number of credit transactions are still handled using traditional channels, with slow onboarding processes and counter-intuitive tools. Jaja offers mobile-first credit products that focus on fast applications providing a near-instant credit decision.
Jaja has focused its expansion strategy on partnering with established brands. In 2022, a consortium of investors committed to fund up to £120M in the company. Its new shareholders are bringing valuable insights to the business and will support the company to continue to offer best-in-class core technology, products, and services.

Kirsty
Company Specialist at Welcome to the Jungle
Nov 2025
$31.2m
GROWTH EQUITY VC
Apr 2022
$162.3m
GROWTH EQUITY VC