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To create a culture of customer-driven innovation and superior service to help top brands harness their data for growth.
Kochava’s mobile data attribution analytics platform allows advertisers and publishers to access and unify omni-channel data to optimize their marketing efforts. Since its foundation in 2011, the company has steadily grown into one of the market leaders in its industry, and now counts some major brands among its customers including Airbnb, Audible, McDonalds, and NBC.
The online ad industry was dealt a blow in 2021 when Apple changed its iPhone privacy protections, making it difficult to track ad performance. However, while many companies lost out, Kochava saw its revenue soar by developing new tools to continue gaining insights.
The company has also done well by partnering with in-game ad companies such as Anzu, with the in-game ads market alone expected to generate close to $15 billion annually in the coming years.
Given Kochava’s track record of quickly adapting to market needs and rolling out new solutions, as well as its footprint in the US, Europe, East Asia and Southeast Asia (where the tech industry is booming), a period of sustained growth looks pretty likely.
Kirsty
Company Specialist at Welcome to the Jungle
Charles Manning
(Founder & CEO)Previously served as CEO/President of in-game community management tools company PLAYXPERT, before co-founding long-range UAV development company xCraft.