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To help people get personally trained by the world’s best athletes in their own homes.
Wearable fitness hardware and mobile applications have presented great potential in recent years for people to gamify and track their fitness, with further innovations being provided by smart hardware and computer vision technology. However, whilst this has led to the development of running, cycling, and other smart-home fitness applications, strength training is yet to see such progress.
MAGIC develops smart home gym technology that specializes in strength training, allowing users to receive measurable personalized strength training from home, without the requirement of a human personal trainer. The company achieves this by providing IoT hardware such as smart dumbells containing motion sensors, and a smart mirror that uses computer vision to present the interfacing for training whilst providing body composition analysis.
As well as a unique product, the company is backed by an experienced team of fitness and technology experts. This includes the Head of Physical Training at the Royal Marines, former Olympic athletes and the Gravity jetpack engineers.
Steph
Company Specialist at Welcome to the Jungle
Jul 2023
$2.5m
SEED
Mar 2022
$1.7m
SEED
This company has top investors
Varun Bhanot
(Co-founder & CEO)Co-founder/CEO of MAGIC. Formerly Founding team of Hubble
Sunil Jindal
(Co-founder)Head of Tech for Diren Kartal's Project X from 2020 to 2021. Head of Product at Hubble