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To revolutionise the way brands operate and launch online.
Small to medium enterprises have a wealth of eCommerce solutions, taking advantage of numerous offerings in the ubiquitous Shopify ecosystem. But eventually, successful companies scale beyond what Shopify can support and they find themselves having to develop their own eCommerce platform in-house. MOOT was founded when a company found itself in this exact situation, and other companies approached it to use the tools it developed.
MOOT isn't alone in this space, with Shopify and WooCommerce beginning to offer solutions for brands which are ready to scale. However, as well as the effectiveness of its promotional tools and data insights, MOOT's strength lies in its size. It has 8 stores and is active in over 100 countries, allowing its customers to reach far wider than the competition. Major brands such as ASOS, Bosch and Timberland have trusted it as an eCommerce solution, giving it a leg up in the competitive $5 trillion eCommerce sector.
MOOT will use its funding to further develop its product, focusing on developing the platform's customer data capabilities. It is also onboarding new talent and aiming to expand its client base of household name brands.
Freddie
Company Specialist at Welcome to the Jungle
Apr 2022
$18m
EARLY VC
Jul 2021
$6.4m
SEED
This company has top investors
Nick Moutter
(CEO)Also founded Olivias, Admedo and MDNA. Was previously Commercial Director at Xpand Digital and Head of Online at BuyYourCar.co.uk.