MOOT
Investing in transformative technology to shape the future
- 21-100 employees
- B2B
- Artificial Intelligence
- Enterprise
- Marketing
- SaaS
- Sales
- Tollgate Industrial Estate, Stafford, UK
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Company mission
To revolutionise the way brands operate and launch online.
Our take
Small to medium enterprises have a wealth of eCommerce solutions, taking advantage of numerous offerings in the ubiquitous Shopify ecosystem. But eventually, successful companies scale beyond what Shopify can support and they find themselves having to develop their own eCommerce platform in-house. MOOT was founded when a company found itself in this exact situation, and other companies approached it to use the tools it developed.
MOOT isn't alone in this space, with Shopify and WooCommerce beginning to offer solutions for brands which are ready to scale. However, as well as the effectiveness of its promotional tools and data insights, MOOT's strength lies in its size. And major brands such as ASOS, Bosch and Timberland have trusted it as an eCommerce solution, giving it a leg up in the competitive $5T eCommerce sector.
Freddie
Company Specialist at Welcome to the Jungle
Funding (last 2 of 3 rounds)
Apr 2022
$18m
EARLY VC
Jul 2021
$6.6m
SEED
Total funding: $31.5m
This company has top investors
Leadership
Nick Moutter
(CEO)Also founded Olivias, Admedo and MDNA. Was previously Commercial Director at Xpand Digital and Head of Online at BuyYourCar.co.uk.