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Market Logic Software
Insights engagement platform
- 201-500 employees
- B2B
- Enterprise
- Analytics
- Market research
- SaaS
- Charlottenburg, Berlin, Germany
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Company mission
To amplify their customer's influence throughout the consumer journey with effective touch-points in measurable digital, PR and advertising channels.
-1% employee growth in 12 months
Our take
The advent of big data has opened the doors to new levels of granular insight available to corporate decision makers. However, it has also generated a lot of noise. Market Logic is attempting to create a knowledge management platform that is truly useful.
Market Logic’s approach differs from other knowledge management platforms in that insights are curated for specific roles and embedded in the processes they use, resulting in more consistent insights-driven decisions.
The technology company is now looking to accelerate its growth. Having already won dozens of major corporate customers, it is setting its sights on becoming the leading software on the market.
While the company can count on the experience of engaging enterprise customers for over a decade, it must continue to push forward its product to avoid being made irrelevant by the emerging crop of technologically advanced startups in the space such as SimilarWeb. Moves like expanding its AI Assistant product to run market insights, as it did in 2023, are definitely steps in the right direction.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Work with one of the leading end-to-end market insights platforms
- Become part of a diverse and vibrant global environment consisting of 50+ different nationalities
- Mentoring, learning and development opportunities
- Competitive salary and 30 days of paid vacation
- Additional perks include: Flexible working conditions, ability to work remotely, German classes, regular social events, breakfast club, team lunches and fresh fruits in the office (as much as the current situation permits)
Company values
- People
- Trust
- Empowerment
- Impact
- Excellence
Funding (last 2 of 4 rounds)
Jun 2017
$46.4m
LATE VC
May 2010
$0.2m
SEED
Total funding: $48m
Leadership
Olaf Lenzmann
(Chief Innovation & Product Officer)Prior to their current position, was CTO of the company from 2006. Before Market Logic, they were Chief Architect at VPIsystems, a major IT provider of the early 2000s.