Mention Me
Turns referral into strategic acquisition
- 101-200 employees
- B2B
- Internal tools
- Marketing
- Analytics
- SaaS
- Vauxhall, London, UK
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Company mission
To make brands think advocacy-first by turning referral into a strategic acquisition channel that enhances wider marketing activity and the customer experience.
Our take
It can often appear that the more companies spend on digital marketing, the less engagement and ROI they get back. Meanwhile, consumer trust in advertising is plummeting, and third-party cookies are rapidly disappearing. Mention Me offers a marketing platform to make it easy and effective for companies to conduct referral marketing.
Referrals are one of the best ways to grow a business and can be the most valuable marketing channel, and the company helps businesses make the most of this channel, supporting referral programs in 16 languages. However, Mention Me's biggest draw is the ability to A/B test, iterate and measure campaigns so that they work best for the cohort they target. The company already has over 450 customers, including FarFetch, Ovo Energy, Ted Baker and ZipCar.
Mention Me's vision to make every brand think advocacy-first, and is supported by its fast-growing partner network. Backed by Octopus Ventures and Eight Roads through recent funding raised, and operating within a market expected to significantly grow in upcoming years, the company is well placed to attempt to reach this goal.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Coaching and mentoring
- Discounts at FiiT, Fitbit, Hussle, Garmin devices and Classpass
- 2 paid volunteering days
- Equipment for your home-working setup
- Quarterly company socials and monthly pub drinks
- Immediate online access to a GP
- Harry Potter-style house competitions (previous ones include Bake Off and music videos)
- 3% pension contribution
- A vibrant and welcoming office in Vauxhall, London
- Enhanced parental leave
- Competitive salary and share options
- A £2,000 annual learning and development budget
- A MacBook
- Flexibility in how you work
- Mental health support through our partner Spill
- Turn steps into vouchers for ASOS, Amazon, M&S and more through our partner YuLife
- Cycle to Work Scheme offering tax savings on a bike and accessories
- Enhanced sick pay
- 25 days plus public holidays and an extra day for every year as a Mentioneer (up to 5)
- Life insurance (including 4x base salary pay-out)
- Up to 5 days of compassionate leave
- Mention Me clubs, ranging from running to poker and board games
- Weekly massages
- A well-stocked drinks fridge and snack cupboard
Funding (2 rounds)
Jan 2022
$25m
SERIES B
Jul 2018
$7m
SERIES A
Total funding: $32m
This company has top investors
Leadership
Andy Cockburn
(CEO)Experienced executive. Previously UK Managing Director of HomeAway.com, where they worked with Tim.
Tim Boughton
(CTO)Previously CTO at HomeAway.com. Have a degree in Engineering from Cambridge.