Misfits Market

Misfits Market offers subscription boxes of 'ugly' fruit and vegetables, allowing users to choose which products they want within their package whilst saving up to 40% on grocery store prices. The company provides memberships for free and purchases the produce from grocery stores where it would usually be wasted, saving retailers money at no additional cost to the consumer.

Several platforms for the sale of 'ugly' produce have arisen over the last few years, but Misfits Market present themselves as a competitive player by providing their memberships for free and as a delivery subscription service. Unlike other competitors, the company also provides food outside of fruit and vegetables such as meat, seafood, and other packaged goods.