Mob

Home cooking can feel intimidating, especially for beginners or those on a budget. Complex recipes, expensive ingredients, and a lack of confidence often leave people relying on take-outs or ready-meals, and struggling to find inspiration in the kitchen.

• Make it Happen, Succeed Together - we take ownership, act fast, and go beyond our roles to deliver outcomes. This value is the foundation for everything we do.
• Think Creatively - with our origins in the joy and inspiration of food content, as our business evolves we celebrate innovation and creativity in everything we do. We believe that everyone can approach their work with creative problem-solving, bold-thinking and curious experimentation.
• Continuously Improve - we care deeply about the quality of our output - our recipes, our content, our product. We stay curious, use data to learn what’s working, run experiments, and aim for meaningful improvements. We know tiny tweaks can make the difference. We never settle.
• Stay Agile - Mob has been bootstrapped from the very beginning, and we still operate with that never-give-up mindset. Things might not always work as planned, but we learn fast, stay agile and keep moving forward. We are proactive self-starters.
• Speak Honestly & Transparently - we believe the path to success is through communication and collaboration, both with one another, and the Mob. Shared understanding and different perspectives bring everyone into the process, making us grow stronger as a result. That’s why we prioritise visibility across teams and across our comms - so the right people are in the loop and decision making is quicker.