Growth Product Manager, Mob
£60-80k
More information about location
3 days a week in office (East London)
Food & recipe content platform
Posted today
Food & recipe content platform
21-100 employees
Posted today
£60-80k
More information about location
3 days a week in office (East London)
21-100 employees
Company mission
To instil a love of cooking in everyone.
Role
Who you are
- You're a driven, data-informed product manager with a deep understanding of growth and commercial levers
- You thrive in high-velocity environments and get a buzz from shaving seconds off a user journey, boosting conversions through smart, well-designed tests
- You bring rigour to experimentation and love working hands-on with design, data, and development to ship and iterate fast
- You balance the analytical with the human
- You understand that behind every datapoint is a person making a decision
- Have a product-led mindset, always prioritising the user experience in line with the mission
- Enjoy working in a fast-paced environment, driven by data and consumer insight
- Enjoy working closely with founders and senior stakeholders
- Don’t wait to be told what to do; ask questions, find answers and make things happen
- Are an excellent communicator with experience collaborating closely with designers, developers and marketers
- Have demonstrable experience using AI tools to improve workflows, boost efficiency or support decision-making
What the job involves
- We’re entering an exciting new phase at Mob as we develop a deeper understanding of our bullseye user and target a deeper level of product market fit
- The right Growth Product Manager will play a pivotal role in helping us get there, driving smart, incremental improvements that unlock meaningful growth
- We’re looking for someone to own Growth across Mob app + web (including but not limited to CRO and onboarding journeys)
- From the moment a user lands on our product to their first taste of value, you’ll be in charge of turning high-quality traffic into highly engaged, retained users
- You'll collaborate closely with growth, product, engineering and design to run experiments, refine journeys, and make sure every touchpoint nudges people towards becoming happy, paying customers
- Drive growth (CRO, onboarding) across all our products
- Own all growth experimentation across app and web (e.g. from first visit to trial start)
- Be responsible for hitting the KPIs you’re entrusted with
- Own trial-to-premium conversion experiments, collaborating with the Lead Product Manager to get users to value as quickly as possible
- Define a clear growth roadmap with prioritised tests, tracked outcomes, and documented learnings
- Collaborate tightly with design, engineering, data, and marketing to ship experiments (including but not limited optimising app store assets, web/mobile landing page experiments, landing page experiments)
- Improve onboarding and activation flows to deliver early product value
- Manage paywall design, pricing experiments, and placements for monetisation
- Report on key funnel metrics including activation, LTV, and conversion rates
- Using tools such as Superwall, Mixpanel, PostHog, and RevenueCat
- Reporting to: Ben Lebus (CEO)
Salary benchmarks
Our take
Home cooking can feel intimidating, especially for beginners or those on a budget. Complex recipes, expensive ingredients, and a lack of confidence often leave people relying on take-outs or ready-meals, and struggling to find inspiration in the kitchen.
Mob tackles this obstacle by offering accessible and delicious solutions. With a vast recipe library that features budget-friendly meals that are simple to follow, the platform caters to busy lives and real-world wallets. Mob's online community also fosters connection through recipe sharing and support, turning cooking into a shared experience.
By prioritising practicality, community, and innovation, Mob's potential to empower and inspire home cooks of all levels is undeniable. The platform aims to make delicious food truly accessible, and its future looks full of promise.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Mob Premium subscription
- Classpass membership
- Private Health Care
- Hybrid Working
- Enhanced Annual Leave allowance
- Bonus schemes
- Participation in EMI scheme
- Regular socials
- Summer hours
- ...and be the first to try our amazing chefs' new recipes!
Company values
- We are cooking together - We are all in it together. In a professional kitchen, each and every person in the team is key to the final dish that goes out to the customer. The same stands with us. Working together we can achieve greatness.
- We serve the Mob - We always listen to the Mob, and we act on it. We are here to instil a love of cooking in everyone. We aim to make everyone’s lives more seamless and enjoyable in the kitchen. It informs everything we do.
- We are agile - Mob has been bootstrapped from the very beginning, and we still operate with that never-give-up mindset. Determination is ingrained in our DNA. Things might not always work as planned, but we learn fast and keep moving forward.
- We are open - We believe the path to success is through transparency in the way we work, both with one another, and the Mob. Shared understanding brings everyone into the process, making us grow stronger as a result.
Company HQ
London, UK
Leadership
Benjamin Lebus
(CEO)Founded Mob in 2016 and has served as the CEO ever since.
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