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NinjaCat
Digital marketing performance management
- 21-100 employees
- B2B
- Enterprise
- Marketing
- Analytics
- Digital Media
- SaaS
- Advertising
- Wilmington, DE
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Company mission
To be a company everyone wants to be part of. NinjaCat was born out of a solution to a common challenge that our founders were facing firsthand as owner/operators of a growing agency specializing in PPC. Digital marketing performance data was siloed across an ever-expanding range of platforms and channels.
-7% employee growth in 12 months
Our take
Pay-per-click (PPC) advertising has soared with the growth of advertising networks and the wider use of the internet. However, while an important tool for marketing teams, digital marketing performance data was typically siloed across an ever-expanding range of platforms and channels. That made it near-impossible for marketing teams to conduct proper performance management.
NinjaCat's platform allows teams to aggregate, store, report, monitor, analyze and visualize data at scale changed that. Crucially the platform offers both automation features, greatly simplifying performance management while remaining deeply customisable for different budgets and metrics.
The startup has done a great job of delivering true performance management to teams relying on PPC campaigns. However, after raising more capital, the startup’s next stage of growth is all about going further. That means visualizing complex marketing data at scale enhanced by AI capabilities to deliver true marketing intelligence. It's an ambitious vision. Having said that, the team has so far consistently proven that they can lead the market in unifying complex and siloed data sources for marketing teams.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Unlimited PTO | NinjaCat strongly believes that life is about more than just work, and we offer unlimited PTO to support a healthy work/life balance
- Medical & Dental Coverage | Select from multiple healthcare plans that best suit the needs of you, your partner, and your family
- 401K Plan
- Fun Team
- Great Swag
- Flexible Schedule | We prioritize an environment where our employees are empowered to flex their ‘super-powers’ when and how they choose
- Competitive Salary | Compensation is based on role, location, level, and experience
- Health & Wellness Reimbursement | Get reimbursed monthly for gym memberships, online fitness, or health app subscriptions of your choice
- Company Equity | Everyone is invested in the success of our business
- Career Growth
- Work from home opportunities
- Learning Stipend
Company values
- COMPASSION | People come first at NinjaCat. There is nothing more important to us than the health and well-being of one another. Our compassion spreads beyond the walls of our virtual office and is extended to all those we interact with within a professional capacity
- ACTION | As NinjaCats we strive to constantly be active and focused on progress. If there is anything worth doing: do it, do it right, do it right now! But we also understand that the first try isn’t always it. Take what you’ve learned, iterate, and give it another go
- TRUST | Trust is willingly believing that we all have one another’s best interests at heart. Trust means that we are willing to be open and vulnerable with one another, while actively earning trust as well as giving it. We put ourselves side-by-side with one another and we all share in our success and failures together
Funding (2 rounds)
Oct 2020
$26m
LATE VC
Dec 2018
$1.1m
EARLY VC
Total funding: $27.1m
Leadership
Paul Deraval
(CEO)Before NinjaCat, Paul founded another software business, EZFacility, that was a leader in scheduling, management, full-service billing and membership solutions and was acquired by Jonas Software in 2009. Also founded a social enterprise gourmet food truck.