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Notpla's mission is to make packaging disappear.
To tackle the mounting issue of single-use plastics, a number of startups are turning to the development of seaweed-based alternatives. It’s a promising pivot: seaweed can be farmed without crowding out land, and is invaluable in carbon sequestration. Additionally, the finished product is transparent, edible, and naturally biodegradable. Players in the field include Oceanium, Sway, and SoluBlu - but the best funded one in the sector so far is Notpla.
Applications for the Notpla material so far have been broad and popular among enterprise clients. It’s coated Just Eat takeaway boxes, and led to Notpla’s award-winning Ooho sachet, an edible sachet containing liquids like cocktails (trialled at Glastonbury), energy drinks (trialled at the 2019 London Marathon), and condiments (as seen in Nopla’s recent partnership with Heinz). But many more are on the go.
If Notpla’s record is anything to go by, these new use cases seem likely to see substantial uptake by major clients. It’s an effective solution, and one that neatly meets the sharp rise in consumer demand for sustainable packaging. Notpla's head-start on competition comes in the form of regular grants and funding and will put them in good stead to become a market leader.
Kirsty
Company Specialist at Welcome to the Jungle
Sep 2024
$25.4m
SERIES A
Oct 2023
$1.3m
GRANT
This company has top investors
Pierre-Yves Paslier
(Co-CEO)Previously a packaging engineer for Garnier, and then a designer at Alt Design.
Rodrigo García González
(Co-CEO)Has lectured at Goldsmiths, Central St Martins, and Kingston University - where he spent 7 years lecturing for various product design courses.