Ocean Bottle
Reusable bottles to fund ocean plastic recycling
- 21-100 employees
- B2C
- Sustainability
- Consumer Goods
- Environmental
- eCommerce
- Old Street, London, UK
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Company mission
To solve the ocean plastic crisis through a solution that everyone can be a part of. They are working to build a new currency for plastic waste, ridding the oceans of plastic and helping to reduce inequality at the same time.
Our take
Ocean Bottle sells reusable water bottles, each of which funds the collection of 1000 ocean-bound plastic bottles in impoverished coastal communities. As plastic pollution is worst in these places, and recycling infrastructure isn't present, the company offers a solution where plastic collectors can exchange plastic waste for money or credit, verified using blockchain technology. Through its partner, The Plastic Bank, the funds contribute to building much-needed infrastructure and paying the local impoverished coastal communities a fair living wage to collect this plastic.
The bottles have been designed in partnership with K8 Design and have received a bevvy of design awards, including the 2020 Green Product and Red Dot Design awards. The bottle comes embedded with an NFC chip, which allows owners to track refills and the amount of plastic they are preventing from entering the ocean. The associated app allows cafes, gyms and restaurants to list as refill stations, which increases their visibility and allows them to offer discounts to further drive business.
Since launching in January 2019, Ocean Bottle has partnered with brands including Pangai, Red Bull, and Universal Music. It has also collected over 9M kilograms of plastic to date and improved livelihoods at the same time. So far, the company has prevented over 2B bottles from reaching the ocean and hopes to increase that number year-on-year.
Kirsty
Company Specialist at Welcome to the Jungle
Leadership
Nick Doman
(Co-Founder & CEO)Background in Venture Capital an an Analyst at Blenheim Chalcot.