B2B Marketing Manager, Ocean Bottle
£50k
+ Stock options
2+ days a week in office (Shoreditch, London)
Reusable bottles to fund ocean plastic recycling
Be an early applicant
Reusable bottles to fund ocean plastic recycling
21-100 employees
Be an early applicant
£50k
+ Stock options
2+ days a week in office (Shoreditch, London)
21-100 employees
Company mission
To solve the ocean plastic crisis through a solution that everyone can be a part of. They are working to build a new currency for plastic waste, ridding the oceans of plastic and helping to reduce inequality at the same time.
Role
Who you are
- 5+ years’ experience in B2B marketing, demand generation, or growth marketing roles, ideally within a mission-led or high-growth brand
- Proven track record of driving measurable B2B lead generation and nurturing strategies
- Demonstrable experience building high-performing sales enablement assets (e.g. pitch decks, one-pagers, email templates)
- Deep experience with HubSpot (or equivalent CRM), including automation, lead scoring, segmentation, and campaign reporting
- Budget ownership experience, skilled in allocating spend to the highest-impact channels and activities
- Confident using a modern B2B marketing tech stack - from CRM and email to landing page builders, analytics tools, and ABM platforms
- Experience managing and executing events, trade shows or activations with lead capture and post-event workflows
- A natural collaborator and great at working across Sales, Creative and Growth teams to get things done
- Organised, proactive and results-focused, with the ability to thrive in a fast-paced, mission-driven environment
- Ideally experience with tools like Asana, Monday.com or similar project management platforms desirable
- Previous exposure to trade marketing is a bonus, including partner/retailer campaigns, POS, and co-branded activation
- Prior experience working across one or several of our B2B channels would be desirable: co-branded merchandise, promotional merchandiser, wholesale
- A genuine passion for sustainability and belief in Ocean Bottle’s mission to stop ocean plastic
- Embodying our core principles: Think like a detailed and rigorous founder, Champions do extra, and Give a sh*t and go all in on the mission
- What good looks like:
- A consistent flow of high-quality B2B leads, with clear delivery against lead volume, CPL, and conversion targets
- A well-managed HubSpot CRM, with optimised workflows, segmentation, and reporting to drive lead nurturing and pipeline visibility
- A focused ABM strategy that engages and converts target and existing accounts, with clear ROI on campaigns and tactics
- Strong sales enablement support, including impactful collateral and campaigns that align with buyer journeys and sales goals
- Effective execution of co-marketing and trade activity (e.g. POS, partner campaigns, events) that builds brand presence and drives demand)
What the job involves
- As we scale, we need smart, strategic marketers who can connect impact with performance
- That’s where you come in
- We’re looking for a commercially minded B2B Marketing Manager to help us build a scalable pipeline of high-quality leads and maximise the performance of our B2B channels - from corporate partnerships to wholesale
- You’ll be responsible for driving our lead generation strategy and campaign execution, focusing on smart, measurable marketing activity that builds awareness, captures demand, and converts decision-makers
- You'll use tools like HubSpot to create seamless journeys and track performance across the funnel, helping us drive meaningful partnerships and fund more plastic collection
- This is a pivotal role with both strategic oversight and hands-on delivery
- You’ll sit at the intersection of Sales, Marketing, and Growth, taking the charge on demand generation while supporting our broader trade marketing needs
- From targeted email sequences and ABM campaigns to partner-facing toolkits and standout event presence, you’ll help us show up in all the right places, with all the right assets
- The ideal candidate will bring strong B2B marketing experience and a deep understanding of how to turn strategy into leads, with bonus points for those who also know how to activate a partner network and deliver standout collateral that empowers sales
- Own and deliver the B2B lead generation strategy, with a focus on quality, CPL, and ROI
- Plan and manage integrated campaigns across email, content, events, paid, and partnerships to generate demand
- Build, optimise and maintain HubSpot workflows, nurturing sequences, segmentation, lead scoring, and reporting dashboards
- Develop and support account-based marketing (ABM) activity with Sales to engage and convert key strategic accounts
- Create and manage sales enablement tools and B2B collateral – including pitch decks, product sheets, FAQs, and testimonials
- Support trade marketing touchpoints - including co-branded POS, partner toolkits, and partner portal content
- Deliver and support marketing around key events, trade shows, and expos, working closely with Sales to ensure quality lead capture and post-event nurture
- Coordinate with Creative and Growth teams to brief compelling, conversion-focused content and campaigns
- Monitor and report on marketing performance across channels, sharing learnings and optimising activity
- Manage and track the B2B marketing budget, ensuring spend is aligned with impact and growth objectives
- Partner with the Head of Marketing and Head of Sales to improve funnel conversion, lead quality, and awareness within our Ideal Customer Profiles (ICPs)
Salary benchmarks
Our take
Ocean Bottle sells reusable water bottles that each funds the collection of 1,000 ocean-bound plastic bottles in impoverished coastal communities. As plastic pollution is worst in these places, and recycling infrastructure isn't present, the company offers a solution where plastic collectors can exchange plastic waste for money or credit, verified using blockchain technology. Through its partner, The Plastic Bank, the funds contribute to building much-needed infrastructure and paying the local impoverished coastal communities a fair living wage to collect this plastic.
The bottles have been designed in partnership with K8 Design and have received a bevy of design awards, including the 2020 Green Product and Red Dot Design awards. The bottle comes embedded with an NFC chip, which allows owners to track refills and the amount of plastic they are preventing from entering the ocean. The associated app allows cafes, gyms and restaurants to list as refill stations which increases their visibility and gives them the opportunity to offer discounts to further drive business.
Since launching in January 2019 Ocean Bottle partnered with brands including Pangai, Red Bull, and Universal Music. It has also collected over 9M kilograms of plastic to date and improved livelihoods at the same time. So far, the company has prevented over 1B bottles from reach the ocean and hoppes to bump that number up to 7B by the end of 2025. Its an ambitious goal but one that brings hope and excitement for the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Soho, London, UK
Leadership
Nick Doman
(Co-Founder & CEO)Background in Venture Capital an an Analyst at Blenheim Chalcot.
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