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To rethink every aspect of keeping and caring for animals.
Omlet sells a broad range of pet housing, accessories and other products for chickens, cats, dogs and small animals. Beginning with the Eglu chicken coop, which was designed to let people keep chickens in any garden, the brand designs products that uniquely address the needs of owners and pets.
The company is well-positioned to capitalise on the premiumisation of the pet category. Owners today are willing to spend more on the comfort and enrichment of their animals, which makes premium brands like Omlet more popular than ever. And, by catering to such a broad spectrum of animals - the company even facilitates the buying and selling of bees - it should also be able to stand out in the space.
With strong funding at its back and a promising growth trajectory, Omlet seems cemented as a key player in premium pet products. As it continues to expand its product suite, it will be interesting to see what the company delivers next as it remains an innovative force in the growing pet sector.

Kirsty
Company Specialist at Welcome to the Jungle
Simon Nicholls
(Founder & Director)Founded Omlet in 2004 with James, Johannes Paul and William Windham, after working with them to create the Eglu chicken coop as part of a final year project in Industrial Design Engineering at London's Royal College of Art.
James Tuthill
(Founder & Director)Founded Omlet in 2004 with Simon, Johannes Paul and William Windham, after working with them to create the Eglu chicken coop as part of a final year project in Industrial Design Engineering at London's Royal College of Art.
Don Henshall
(Chair)Non-Executive Director at Uprated and Chair at Bruce's Doggy Day Care. They have held several other leadership positions such as Chair at Gozney, CEO at Farrow & Ball and President of International at Krispy Kreme.