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Parachute Home
Online store for home essentials
- 201-500 employees
- B2C
- Retail
- Lifestyle
- Home improvement
- eCommerce
- Hayden Tract, Culver City, CA
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Company mission
To bring more comfort to their customers' world through premium, accessible essentials.
Few candidates hear
back within 2 weeks
46% employee growth in 12 months
Our take
Parachute provides responsibly manufactured modern home and bedding products. The company found a mid-range niche in the home goods sector that previously only offered high-end or budget options and has proven popular with consumers looking for quality goods that are not mass-produced. Its capitalizing on a trend of emerging specialist direct-to-consumer brands that began with companies like Warby Parker and Harry's.
Initially based purely online, Parachute has since launched several physical retail shops to attract new customers and boost its image. Its product range has focused on natural fibers and items made with manufacturing processes that don't use chemicals. Explicitly tailored towards the modern consumer, its direct-to-consumer model has been driven primarily by strong social media campaigns with influencers.
Competitors such as Casper also offer modern home products, but Parachute has captured the luxury sheets market by becoming a lifestyle brand. The company also launched a hotels line and is selling to a range of boutique hotels keen to ensure that their customers aren't getting lower-quality bedding to what they have at home.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Competitive salary and stock options
- Free bedding for a great night’s sleep, an awesome discount and $300 worth of free product a year!
- Health, dental and vision benefits with 100% employee coverage offering
- Flexible vacation packages
- 401k
Company values
- Quality first
- Thoughtful design
- Social responsibility
Funding (last 2 of 5 rounds)
Jun 2018
$30m
SERIES C
May 2016
$4.8m
SERIES A
Total funding: $44.9m
Leadership
Ariel Kaye
(CEO)After a Master's at The New School, they worked in Account Planning at Digitas for almost 3 years. They left in February 2013 to found Parachute.