Paid Marketing Manager, Parachute Home
$90-120k
+ Stock options
2 days a week in office
Online store for home essentials
Be an early applicant
Online store for home essentials
101-200 employees
Be an early applicant
$90-120k
+ Stock options
2 days a week in office
101-200 employees
Company mission
To bring more comfort to their customers' world through premium, accessible essentials.
Role
Who you are
- 2 - 3+ years of performance marketing experience, ideally either in-house at a DTC eCommerce startup or agency (with eCommerce clients)
- Strong experience managing paid search campaigns
- Strong desire to explore new marketing channels; a curious “student of marketing”
- Experience working with in-house dev and site/conversion optimization teams
- Right & Left Brain. You are extremely analytical and detail-oriented but also have a keen creative eye. You can breeze your way through an excel model, and also work with creative teams to produce engaging ad content
- Highly organized and process-driven, but able to thrive in a constantly changing environment
- You are inherently a curious person that loves to ideate, test, learn, and repeat. You love the process itself just as much as the end result
- Excited to roll up your sleeves and be part of a collaborative startup team where no task is too small (or large)
- Bonus credit for experience in direct mail marketing
What the job involves
- The Performance Marketing Manager’s primary goal is to help drive profitable revenue growth across paid and performance channels. Their focus will skew towards optimizing and expanding our paid efforts on existing channels, but we will also plan to expand channels with thoughtful experimentation
- This is a fantastic opportunity for an ambitious marketer who wants to gain valuable performance marketing experience quickly within a growing eCommerce startup
- Reports to: Director of Growth
- Manage customer acquisition & retention execution across multiple channels including Paid Search, YouTube, display, streaming, affiliate, & OTT
- Explore new scalable performance channels (programmatic, Native, etc)
- Fully manage and execute digital campaigns. Constantly optimize and scale what is already working, while searching for new, innovative growth tactics
- Grow + optimize current channels further, while bringing new channels online in the future
- Allocate and manage marketing budgets across channels & campaigns on a daily basis to achieve ROAS & CPA targets
- Manage daily operations and relationships with agency partners/vendors. Effectively partner with them for efficient in/out-house execution
- Work cross-functionally across the organization to help execute performance marketing efforts, in particular with creative, merchandising, and site dev/tech
- Be able to identify high-potential creative assets, and work closely with creative teams to quickly turn around new test assets
- Report on marketing performance and KPIs (CPA, ROAS, CVR, etc.)
Our take
Parachute provides responsibly manufactured modern home and bedding products. The company found a mid-range niche in the home goods sector that previously only offered high-end or budget options and has proven popular with consumers looking for quality goods that are not mass-produced. Its capitalizing on a trend of emerging specialist direct-to-consumer brands that began with companies like Warby Parker and Harry's.
Initially based purely online, Parachute has since launched several physical retail shops to attract new customers and boost its image. Its product range has focused on natural fibers and items made with manufacturing processes that don't use chemicals. Explicitly tailored towards the modern consumer, its direct-to-consumer model has been driven primarily by strong social media campaigns with influencers.
Competitors such as Casper also offer modern home products, but Parachute has captured the luxury sheets market by becoming a lifestyle brand. Alongside a hotel line it created for use in boutique stays, the company recently teamed up with Target to launch a 200+ piece collection, making its signature style more accessible without losing the premium feel.
Freddie
Company Specialist at Welcome to the Jungle
Insights
46% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2018
$30m
SERIES C
May 2016
$4.8m
SERIES A
Total funding: $44.9m
Company HQ
Hayden Tract, Culver City, CA
Leadership
Ariel Kaye
(Founder & CEO)After a Master's at The New School, they worked in Account Planning at Digitas for almost 3 years. They left in February 2013 to found Parachute.
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