Peaks
Simple investing for everyone
- 21-100 employees
- Fintech
- B2C
- Banking
- Investing
- Financial Services
- Grachtengordel-West, Amsterdam, Netherlands
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Company mission
To empower people from all walks of life to realise their financial ambitions.
-2% employee growth in 12 months
Our take
The retail investor market is growing, thanks to investment apps like Robinhood and E*TRADE democratising access to the markets and empowering non-professionals to make their money work. It’s stimulated the fintech startup scene globally, too, and whilst many are chasing the hands-on retail investors, a niche has opened up for ‘small change’ investment apps for the hands-off customer. Peaks is one of these, allowing users to round up card payments and automatically invest it.
These apps are great for early-stage, short term investors, even though they will tend to work out more costly in the long run. As such, they tend to be directed at young Gen X and the emerging Gen Z markets - and here’s where Peaks has smartly distinguished itself from competitors like Stash and Acorn. Peaks is a values-driven app which only permits investments in sustainable ETFs. This is likely to play well with the younger generations, who expressly seek out brands and companies with the kind of eco-friendly ethos that aligns with their beliefs.
Steph
Company Specialist at Welcome to the Jungle
Funding (1 round)
Sep 2021
$5.7m
GROWTH EQUITY VC
Total funding: $5.7m
Leadership
Tom Arends
(Co-Founder & CEO)Previously spent almost 7 years at Rabobank as the Head of Quantitative Investment Research and as a Lead Business Change Manager for Savings and Investments. They also spent 8 years at Robeco in various roles, including Team Leader for Product Research and Manager for Organisational Change.
Jeroen Mulder
(COO)Alongside Peaks, they are also a Managing Partner at Haerlem Capital. They previously spent over 2 years at UL Transaction Security in a number of roles, including Commercial Director of Europe (UL Transaction Security) and Global Product Manager of the Transaction Security Division.