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Peaks
Invest your spare change
- 21-100 employees
- Fintech
- B2C
- Banking
- Investing
- Financial Services
- Westlandgracht, Amsterdam, NH
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Company mission
Peaks' mission is to make it possible for anybody to invest and attain financial freedom. Not just those who follow the stock market and read The Financial Times. We believe that everyone with a bank account, a little money and some patience, can start investing.
-2% employee growth in 12 months
Our take
The retail investor market is growing, thanks to investment apps like Robinhood and E*TRADE democratising access to the markets and empowering non-professionals to make their money work. It’s stimulated the fintech startup scene globally, too, and whilst many are chasing the hands-on retail investors, a niche has opened up for ‘small change’ investment apps for the hands-off customer. Peaks is one of these, allowing users to round up card payments and automatically invest it.
These apps are great for early-stage, short term investors, even though they will tend to work out more costly in the long run. As such, they tend to be directed at young Gen X and the emerging Gen Z markets - and here’s where Peaks has smartly distinguished itself from competitors like Stash and Acorn. Peaks is a values-driven app which only permits investments in sustainable ETFs. This is likely to play well with the younger generations, who expressly seek out brands and companies with the kind of eco-friendly ethos that aligns with their beliefs.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- A competitive salary
- A motivated team of Dutch and international colleagues who all have the same passion: making our business successful and our customers satisfied
- Flexibility to work from home or our office in Amsterdam
- A green field to apply, try and learn new design tools
- No bureaucratic hassle: a flatter than flat organisation and no-nonsense culture
- The opportunity to join a startup with great potential
Funding (1 round)
Sep 2021
$5.3m
GROWTH EQUITY VC
Total funding: $5.3m
Leadership
Rutger Beens
(Co-founder)Previously owned web app company Elutions, before working as a Solutions Architect at Knab, then holding various positions at Virtual Affairs.