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Persuit

Data-driven marketplace for outside counsel firms

Persuit logo
101-200 employees
  • B2B
  • Enterprise
  • Marketplace
  • Legal
  • Financial Services
  • SaaS
  • Outsourcing
  • Data Analysis
Flatiron District, New York, NY

Company mission

To remove chaos from the outside counsel program of enterprises through its data-driven marketplace platform.

15% employee growth in 12 months

Our take

Enterprises must frequently seek outside counsel programs for their legal needs, and this presents financial inefficiencies. Legal spending tends to be significantly more expensive due to financial guesswork, and despite these high costs, outside counsel programs often do not represent the legal partnership that the enterprise was initially seeking.

Persuit provides a tech-first marketplace for outside counsel firms, helping enterprises to be matched with appropriate legal partners. In addition to legal matching, the marketplace also facilitates transparent and predictable costs due to its data-driven approach and ability to provide alternative fee arrangements, as well as integrating diversity, equality & inclusion goals, resulting in better matches between customers and their legal counsel.

Having solved a problem that many inhouse legal departments have struggled with for years, Persuit has garnered a healthy customer base including major enterprises such as Meta, Target and Gilead. Going forward it is aiming to further scale its operations, hiring talent across all areas of the business as it cements its market leading position in this space.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Family Leave (Maternity, Paternity)
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Training & Development
  • Wellness Resources

Company values

  • Our culture is based on Trust, Respect & Inclusion
  • We put the customer at the center of everything we do
  • We take ownership of delivering outcomes
  • We seek feedback and transparency

Funding (1 round)

Oct 2021

$20m

SERIES A

Total funding: $20m

Leadership

Experience as Construction Partner for King & Wood Mallesons from 1999 to 2007. Managing Partner and Co-Global Head of Infrastructure & Construction for DLA Piper from 2007 to 2016.

Jobs (3)

All locations

Marketing