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To build the industry platform for distributors - one data layer, one AI brain, every workflow connected.
-38% employee growth in 12 months
Proton.ai is part of a new wave of companies rethinking how sales teams operate in an increasingly digital-first world. Rather than simply digitizing existing workflows, it uses automation and AI to reduce manual effort and guide decision-making, so sales reps can focus on the right customers, products, and moments to engage.
The sales automation market is booming, but also crowded, forcing companies to specialize and stand out. Proton.ai has done exactly that by focusing on wholesale distributors, an often overlooked segment with complex inventories, fragmented systems, and highly relationship-driven sales processes. Its tools are designed to help both reps and customers navigate large product catalogues across multiple channels, bringing a layer of intelligence to what has traditionally been a manual, operationally heavy space.
That focus is now evolving into a broader platform play, with the company recently announcing an AI-powered "industry cloud" for distributors, combining CRM, product information management, eCommerce recommendations, and order automation into a single system. By replacing disconnected point solutions with a unified data layer, the company is positioning itself less as a tool and more as a core infrastructure for wholesale sales. Backed by strong funding and growing adoption, this shift gives Proton.ai a clear path to scale.

Freddie
Company Specialist at Welcome to the Jungle
Apr 2023
$10m
SERIES A
Jan 2022
$20m
SERIES A
This company has top investors
Benjamin Cohen
(Founder & CEO)Prior to founding Proton.ai in 2018, Benjamin worked in Data & Marketing at Danaher Corporation. He was also a Researcher at Harvard Business School, where he graduated with a Bachelor's in Applied Mathematics.