Pulsate
Digital engagement platform for the banking industry
- 21-100 employees
- B2B
- Banking
- Marketing
- Communication
- SaaS
- Madison, WI
Jump to section
Company mission
To fuel growth for community financial institutions through personalised digital experiences.
Our take
For many financial institutions, unlocking the value of location-based marketing is difficult and expensive. Pulsate solves that problem by delivering a marketing platform specifically tailored for community banks and credit unions.
Pulsate allows banks and unions to drive customer engagement and increase loyalty, in turn growing revenue considerably. The company is backed by finance giant PayPal, which is testament to the quality and value of its product. Pulsate now has customers in every US state, including OneUnited Bank and Arizona Federal.
Pulsate's main challenge will be differentiating itself from competitors such as Gimbal and Urban Airship. Its success across the US, its high-profile backers, and partnerships with digital banking platforms indicate that it will be more than capable of remaining competitive.
Freddie
Company Specialist at Welcome to the Jungle
Funding (last 2 of 4 rounds)
Feb 2024
$7.8m
SERIES A
Jul 2018
$0.3m
EARLY VC
Total funding: $10.8m
Leadership
Sarah Martin
(CEO)Prior to joining Pulsate in 2018, Sarah was an International Commercial Consultant at Globaleze. They also Founded Mamabud where they served as the CEO for over 2 years.
Adriana Ignat
(COO)Adriana is also the Founder of VEKT AI. Previously, they were the VP of Product, Strategy & Operations at EBM Software. Before that, they spent 13 years at Google in various roles, including Senior Lead of Product Excellence.