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Purple Carrot
Plant-based meal & ingredient delivery service
- 101-200 employees
- B2C
- Sustainability
- Food
- Nutrition
- Delivery
- eCommerce
- Needham Heights, Needham, MA
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Company mission
Purple Carrot is on a mission to empower people to eat more plants.
7% employee growth in 12 months
Our take
Vegetarian, vegan, and other plant-based diets are becoming increasingly popular, but following through with changing eating habits can be difficult for many people. Plant-based diets generally require more ingredients, more food preparation, and more recipe research, preventing a lot of people from making the dietary change.
Purple Carrot provides a weekly subscription delivery service of plant-based food, consisting of both pre-cooked meal boxes and ready-to-cook ingredient boxes, empowering people to make this change with less of the fuss. The company has focused on ensuring that its products are high-protein and gluten-free, as well as fully recyclable and sourced sustainably.
Whilst other meal box delivery services provide vegetarian and vegan options, Purple Carrot has recognized how plant-based diets are currently trending, filling a gap in the market with its plant-first products. The company has also taken a uniquely flexible approach to box meals - with options for those who want to cook, who want their meals pre-cooked, and who want varying portion sizes and categories each week - which should help it stand out in the relatively crowded space.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Credit toward free Purple Carrot boxes
- Medical, dental, vision, FSA, and life insurance
- Professional development
- Matching retirement plan
- The opportunity to work in collaboration with co-workers who are passionate about food!
- Unlimited paid time off
Company values
- Learning from Customers- We listen to our customer's voice as the foundation for every decision and action
- Ownership- We take our mission seriously, ask ‘how might we’ even when it’s the harder path, make no excuses, and hold ourselves accountable to own the outcome
- Making it Happen - We are scrappy, have a bias for action, act with speed and urgency, and are hungry to get it done
- Integrity - We do what’s right, work thoughtfully and ethically in a way that fosters trust with our customers, teammates, partners and community
- Winning Together - We embrace differences as an advantage, respect one another, and let the best idea win
- Being Bold - We think big with tenacious curiosity, challenge the status quo, and are passionate about making our vision a reality
Funding (2 rounds)
May 2018
$4m
EARLY VC
Dec 2015
$3.8m
EARLY VC
Total funding: $7.8m
Leadership
Rishi Bhatia
(CEO, not founder)Guest Lecturer at the MIT Sloan School of Management. Former CTO and Head of Product Management at Saylent and at Intygral.