Product Manager, Purple Carrot
Customer Growth
$120-140k
More information about location
2-3 days a week in office
Plant-based meal & ingredient delivery service
Open for applications
Plant-based meal & ingredient delivery service
101-200 employees
Open for applications
$120-140k
More information about location
2-3 days a week in office
101-200 employees
Company mission
Purple Carrot is on a mission to empower people to eat more plants.
Role
Who you are
- 3–5 years of product management experience, ideally in consumer, eCommerce, subscription, or experience-driven products
- Bachelor’s degree in a related field or equivalent experience
- Experience owning or contributing to customer-facing experiences spanning multiple surfaces or use cases
- Comfort working with data to inform decisions related to conversion, engagement, and retention
- Strong cross-functional collaboration skills across Product, Design, Engineering, Growth, and CX
- Clear communication skills with the ability to articulate decision rationale and experience strategy
Desirable
- Experience supporting redesigns, re-platforming efforts, or experience unification initiatives
- Familiarity with experimentation or analytics tools such as Looker, GA, Heap, VWO, or Braze
- Interest in wellness, food, or behavior-driven consumer products
- Exposure to habit-forming design, lifecycle thinking, or Jobs-to-Be-Done frameworks
- Excitement for working in a fast-paced, evolving environment with a high level of ambiguity
- Out-of-the-box problem solving and a strong instinct for protecting customer experience integrity
What the job involves
- As an integral part of the Product department, you will partner closely with the Director of Product (to whom you will report) in our continued effort to inspire people to eat more plants
- This position will play an important role in owning and evolving Purple Carrot’s core customer experience following a major platform and UX redesign, ensuring our newly flattened experience remains cohesive, intuitive, and engaging as new initiatives are layered in
- As the Product Manager, Customer Growth, you will focus on translating strategy into sustained customer value by stewarding the end-to-end experience, identifying friction points, guiding cross-functional alignment, and driving continuous optimization
- Own the end-to-end behavior and performance of Purple Carrot’s core customer experience, with a focus on how customers discover, select, and engage week over week
- Ensure the flattened UX introduced through D26 remains clear, consistent, and intuitive as new features, promotions, and programs are introduced
- Identify experience gaps, friction points, and unintended behaviors, partnering with Design and Engineering to iterate thoughtfully
- Partner closely with Growth and Retention teams to integrate experiments, campaigns, and lifecycle programs seamlessly into the core experience
- Translate short-term initiatives into durable product patterns that protect experience integrity while enabling business goals
- Monitor and analyze customer behavior and funnel performance, including conversion, engagement, skips, repeat usage, and retention
- Define success metrics and dashboards with Analytics to measure experience quality over time
- Lead lightweight discovery efforts, including usability testing, session reviews, and qualitative feedback
- Write product briefs, PRDs, and experiment plans, and collaborate with Engineering and Design through sprint planning and delivery
- Communicate progress, learnings, and tradeoffs clearly to stakeholders and leadership
- Assist with ad-hoc projects and tasks as necessary
Application process
- We greatly thank all applicants; however, only those under serious consideration will be contacted
Our take
Vegetarian, vegan, and other plant-based diets are becoming increasingly popular, but following through with changing eating habits can be difficult for many people. Plant-based diets generally require more ingredients, more food preparation, and more recipe research, preventing a lot of people from making the dietary change.
Purple Carrot provides a weekly subscription delivery service of plant-based food, consisting of both pre-cooked meal boxes and ready-to-cook ingredient boxes, empowering people to make this change with less of the fuss. The company has focused on ensuring that its products are high-protein and gluten-free, as well as fully recyclable and sourced sustainably.
Whilst other meal box delivery services provide vegetarian and vegan options, Purple Carrot has recognized how plant-based diets are currently trending, filling a gap in the market with its plant-first products. The company has also taken a uniquely flexible approach to box meals - with options for those who want to cook, who want their meals pre-cooked, and who want varying portion sizes and categories each week - which should help it stand out in the relatively crowded space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
May 2018
$4m
EARLY VC
Dec 2015
$3.8m
EARLY VC
Total funding: $7.8m
Company benefits
- Professional development
- Medical, dental, vision, FSA, and life insurance
- Matching retirement plan
- Unlimited paid time off
- Credit toward free Purple Carrot boxes
- The opportunity to work in collaboration with co-workers who are passionate about food!
Company HQ
Needham Heights, Needham, MA
Leadership
Rishi Bhatia
(CEO)Guest Lecturer at the MIT Sloan School of Management. Former CTO and Head of Product Management at Saylent and at Intygral.
Salary benchmarks
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