Reach Financial

While many technology companies have attempted to go after this vertical, few have done so with the poise of Reach. Others have pursued flashy product features and feel-good branding. Instead, Reach has steadily built up a reputation for offering a practical, modern lending service distinguished for its customer service.

The startup also differentiates itself by its proprietary method for underwriting good borrowers based on signals that go well beyond credit scores. A major part of its focus will be refining its combination of artificial intelligence and machine learning to approve applicants whom other lenders may overlook.

Performing as a lender is becoming increasingly difficult in the current economic climate. Strong capabilities as an underwriter combined with a stellar reputation among borrowers should see Reach fare better than most venture-backed fintechs in this cycle.