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Spindrift's mission is to make a sparkling water drink flavoured with fruit juice that is sourced from family farms, has no added sugar, and uses simple and organic ingredients.
Sparkling water drinks that are flavored with fruit juices present themselves to many as healthy alternatives to sodas, but the ingredients that go into them are often not reflective of this assumption. The fruit juices used are often packed with added sugar, sourced from genetically modified fruit on industrial farms, and are overall far less healthy and sustainable beverages than consumers realize.
Spindrift produces sparkling water drinks flavored with fruit juices, focusing on ensuring that its products are as healthy, natural, and sustainable as possible. As people become more concerned with the ingredients that are contained within their favorite beverages, an increasing number of natural soft drink brands with no added sugar present significant competition for Spindrift. Regardless, the company demonstrates a strong position in the market by focusing its brand on being sourced from and benefitting family-run farms that use natural, organic, and non-GMO ingredients.
Steph
Company Specialist at Welcome to the Jungle
Mar 2020
$29.8m
LATE VC
Mar 2018
$20m
SERIES B
This company has top investors
Bill Creelman
(Founder)Experience as Co-founder of beverage company Stirrings from 1997 to 2009.