Senior Marketing Manager / Associate Director of Marketing, Spindrift
$130-170k
Office located in Newton, MA
Producer of unsweetened sparkling fruit beverages
Open for applications
Producer of unsweetened sparkling fruit beverages
201-500 employees
Open for applications
$130-170k
Office located in Newton, MA
201-500 employees
Company mission
Spindrift's mission is to make a sparkling water drink flavoured with fruit juice that is sourced from family farms, has no added sugar, and uses simple and organic ingredients.
Role
Who you are
- 7+ years of experience in brand, product, or innovation marketing—the majority of which is in food & beverage
- Track record of launching new products or brands, especially in ambiguous or test-focused settings
- Strong creative instincts with the ability to execute and manage fast-turn marketing efforts
- Experience running pilot campaigns or working in early-stage/entrepreneurial environments
- Comfortable with performance metrics, consumer data, and rapid iteration
- Excellent communication, storytelling, and project management skills
- Ability to work independently and thrive in a high-autonomy, high-ownership culture
What the job involves
- We’re looking for a Senior Marketing Manager or Associate Director of Marketing to lead the go-to-market positioning, storytelling, trade and point-of-sale activations for early-stage products within the Spindrift brand
- This is a hands-on, creative, and highly collaborative role—perfect for someone who thrives on experimentation and has a passion for bringing new ideas to life
- You will report to our SVP, Innovation & Business Development and partner closely with the Ventures team (Product Development, Sales, and Operations) to define how we show up in market—crafting brand narratives, activating pilot campaigns, and identifying key consumer insights
- You’ll help shape not only how we market new concepts, but also how we decide whether and where to scale them
- Develop brand positioning, messaging, and marketing strategies for early-stage products
- Conduct market & consumer research to understand market size, validate ideas and iterate on positioning
- Collaborate with product development and sales to determine the core consumer, usage occasion, right to win and reasons to believe
- Partner with Sales to determine route-to-market and then lead campaign ideation and execution for pilots, pop-ups, and market tests
- Design scrappy, high-impact activation tactics (trade materials) tailored to the agreed upon channel(s)
- Gather and analyze performance data (digital, retail, social, experiential) to inform decisions
- Support “kill, scale, or keep testing” decisions through clear reporting and analysis
- Coordinate with the brand marketing team to ensure Spindrifts voice is maintained
- Stay current on cultural, category, and media trends to inspire new thinking
- Compelling marketing activations that accelerate learning and awareness for Ventures products and ultimately lead to product-market-fit with one or more launches
- Creative, resourceful campaigns that effectively leverage budgets and break through noise
- Strong brand storytelling that brings new concepts to life and resonates with consumers
- Effective cross-functional collaboration across Spindrift Ventures and Brand teams
Our take
Sparkling water drinks that are flavored with fruit juices present themselves to many as healthy alternatives to sodas, but the ingredients that go into them are often not reflective of this assumption. The fruit juices used are often packed with added sugar, sourced from genetically modified fruit on industrial farms, and are overall far less healthy and sustainable beverages than consumers realize.
Spindrift produces sparkling water drinks flavored with fruit juices, focusing on ensuring that its products are as healthy, natural, and sustainable as possible. As people become more concerned with the ingredients their favorite beverages contain, an increasing number of natural soft drink brands with no added sugar present significant competition for Spindrift.
Regardless, the company demonstrates a strong position in the market by focusing its brand on being sourced from and benefitting family-run farms that use natural, organic, and non-GMO ingredients. With a new and experienced beverage market CEO appointed in 2024 and Gryphon Investors buying a majority stake in the company in 2025, Spindrift has bolstered itself for future growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2020
$29.8m
LATE VC
Mar 2018
$20m
SERIES B
Total funding: $62.8m
Company benefits
- 401(k)
- Cell Phone
- Paid Holidays / Vacation
- Paid Sick Leave
Company HQ
Nonantum, Newton, MA
Leadership
Bill Creelman
(Founder)Experience as Co-founder of beverage company Stirrings from 1997 to 2009.
Salary benchmarks
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