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Studs
Piercing studio
- 101-200 employees
- B2C
- Retail
- Fashion
- Beauty
- eCommerce
- Bowery, New York, NY
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Company mission
To become the most trusted national authority in Earscaping®.
Our take
Conscious consumption and the influence of social media advertising have ushered in a new era of Direct-to-Consumer (D2C) brands targeting mindful millennials and Gen-Z customers. Among these brands, Studs has seized the opportunity, focusing on the ear-piercing market.
Studs does not merely provide ear-piercing services; it is crafting an entire experience for its customers. The company's leadership firmly believes that customers are increasingly using earrings to celebrate self-expression and mark significant milestones in their lives. Studs aims to build a brand that resonates with these precious moments, offering a unique approach to jewelry.
To achieve its vision, the company is embarking on a national expansion of its physical retail locations, known as Studs Studios, while simultaneously strengthening its eCommerce presence. The ultimate goal is to pioneer a new consumer category known as "Earscaping". However, Studs' journey is not without its challenges, particularly in attaining the economies of scale necessary to reduce costs. Until this milestone is reached, the company faces the risk of competition from traditional players offering piercing services at a lower price point.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Paid Family Leave: Three months of paid family leave for all full-time corporate and retail employees (biological, adoptive, and foster parents are all eligible)
- Health & Wellness: A comprehensive benefits package that includes premium medical, dental, and vision coverage
- Growth & Development: Training, performance reviews, and ongoing coaching to help you continuously grow professionally
- Transparency: Employees are given the information and context they need to succeed via feedback forums like Town Halls, AMAs, and weekly one-on-one’s
- Flexible Schedule: Ample paid time off, quarterly wellness days, plus a paid sabbatical after your first four years
- Studs Discounts: Discounts on piercings and products (we’ve got your friends and family covered too!)
Company values
- We're All In This Together: Studs team members create great customer experiences with support from leadership. HQ exists to support Studs retail employees and experiences. No one’s afraid to get their hands dirty
- We Pay It Forward: We believe it is our responsibility to lead with integrity and empathy and to support our community. We start with our own community of employees and then pay it forward to our local and broader Studs communities
- We're All Ears: First, Studs welcomes all ears, no matter who you are. We don’t discriminate based on anyone’s identity and we actively seek to be an anti-racist, anti-homophobic, & safe environment where freedom of expression is celebrated. Second, we believe that everyone should get a voice at Studs & we expect them to use it
Funding (2 rounds)
Oct 2021
$20m
SERIES B
Nov 2019
$3m
SEED
Total funding: $23m
This company has top investors
Leadership
Anna Harman
(CEO)Prior to Studs, they were acting Chief Customer Officer at Jetblack. Also worked as Head of Operations at Fitz, a wardrobe tech company, and was COO of Research Analytics at Bridgewater Associates.
Lisa Bubbers
(CBO)Prior to Studs, they were a Brand & Marketing Consultant, often supplementing as an interim CMO or Brand Officer. Before that, they were VP of Marketing at Homepolish, a startup democratizing interior design.
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People, HR, Recruitment
Sales & Account Management