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The Trade Desk
Data-first media buying platform
- 1001+ employees
- B2B
- Artificial Intelligence
- Enterprise
- Marketing
- Digital Media
- SaaS
- Advertising
- API
- Data Analysis
- Downtown Ventura, Ventura, CA
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Company mission
The Trade Desk's mission is to transform media for the benefit of humankind by helping brands deliver a more insightful and relevant ad experience for consumers — and setting a new standard for global reach, accuracy, and transparency.
22% employee growth in 12 months
Our take
Effective advertising in the digital age is almost impossible without the use of data to drive targeting, with first-party data commonly being used for such purposes. However, making use of such data can be difficult without the right analytic tools, and executing advertisement campaigns that make use of it can be even more challenging.
The Trade Desk provides a demand-side marketplace for building digital media campaigns, allowing businesses to plan and buy digital media, harness the power of their data, and customize publishing through APIs. The marketplace partners with over 225 data, inventory, brand safety, and publisher businesses to provide its services, whilst offering expert digital marketing advice and an e-learning platform called Edge Academy.
Whilst other advertisement marketplaces are available to businesses, The Trade Desk stands out with its approach of not only providing companies with the business partnerships they need but also advising and educating them on how to utilize them effectively. Its latest offering, Galileo, enables advertisers to onboard and activate their first-party data quickly and easily, bringing direct integrations with CRM, CDP and clean room providers, including Adobe, Amazon Web Services, Habu, InfoSum, LiveRamp, Salesforce and Snowflake.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Mental health platform - Access therapists and coaches, with an annual allotment of free sessions
- Wellness reimbursement - Get reimbursed for wellness products, fitness devices, race fees, and more
- Time off - Get out of the office for some rest and relaxation, in addition to paid holidays
- Free meals and snacks - Eat well with stocked kitchens 24/7 and twice-weekly catered lunches
- Health - Comprehensive healthcare with premiums paid in full for employees and dependents
- Retirement - Enjoy country-specific pension plans, including 401(k) match in the U.S
- Parental leave - Take the time you need with generous maternity and paternity leave
- Laptop program - Get a new laptop every two years — and take your old one home
- Fertility benefits - Get support for all paths to parenthood, including adoption and surrogacy
- Ownership and equity - Benefit from new hire stock grants and a generous Employee Stock Purchase Plan
- Tuition reimbursement - Invest in your professional development with our tuition assistance program
- Team events - Take part in team events, outings and parties at every location
- Cell phone allowance - We'll cover part of your bill to help you stay connected
- Referral bonus - Refer talent, get paid. It's that simple
- Rewards - Book a unique experience and get a premium gift each year you dedicate to The Trade Desk
- Security - Stay protected with life, disability and travel insurance, plus identity theft protection.
Company values
- Trust - We believe advertising should be open and transparent. Which is why we give you a more objective view of where your media dollars are going, all in a privacy-safe buyer’s side platform
- Reach - Whether it's Connected TV, audio, out-of-home, or display, we can help you reach a billion more people than “walled garden" platforms, with more precision across every channel and device
- Measurement - We empower advertisers with the world’s most powerful measurement marketplace, allowing brands to realize the full impact of their campaigns and optimize them in real time
- Innovation - We’re pioneering cutting-edge solutions to help solve the challenges facing the future of the open internet. From privacy to identity, we’re focused on the interests of the entire industry, not just our own
Funding (last 2 of 3 rounds)
Mar 2016
$60m
SERIES C
Feb 2014
$20m
SERIES B
Total funding: $82.5m
This company has top investors
Leadership
Jeff Green
(CEO)Founded Search.com. Former COO of Microsoft's AdECN.
Dave Pickles
(CTO)Former Development Lead and Senior Software Development Engineer for Microsoft. Previously Senior Database Engineer at Callwave.