Lead Associate Account Director, The Trade Desk
$139-165k
More information about location
Data-first media buying platform
Open for applications
Data-first media buying platform
1001+ employees
Open for applications
$139-165k
More information about location
1001+ employees
Company mission
To help brands drive growth and we do that by unleashing their full potential of customers data-driven advertising.
Role
Who you are
- Bachelor’s degree (U.S. Foreign equivalent) in Business Administration, International Management, Marketing, Communications or related field and seven (7) years of experience in the job offered or related role
- Must have five (5) years of experience with digital media, or as a digital media strategist or consultant
- Must have experience with:
- Developing, nurturing, and managing client relationships, including senior client stakeholders; driving YoY revenue growth through upsells and maintaining client retention rates at 90%+; digital media planning and strategy, executing and managing client’s campaigns, and delivering insights to help improve clients' campaigns and achieve their marketing goals
- Developing and leading technical trainings to large client teams; client services, account management, or project management functions at an advertising agency, tech company, media vendor or marketing company
- Senior marketing, digital or brand teams at Fortune 500 companies; relevant industry groups and players within the digital media ecosystem, including publishers and supply side platforms, data providers, measurement providers, or other ad tech vendors; various cross functional internal stakeholders and departments, representing department, business and portfolio needs
- Digital media ecosystem and key players; platforms including MS Office, CRM platform, JIRA, project management tools, and data visualization and analytics tools; and digital media planning and strategy
- Working in or with business teams at media agencies and agency holding companies; building, managing and owning strong relationships with key stakeholders within the agency organization including investment teams, executive teams, client partner teams, or media activation teams; managing client's marketing budgets and portfolios between $1 - 50MM
- Must have influencing experience working with internal and external stakeholders to prioritize portfolio needs and business goals
- Must have negotiation experience managing commercial discussions with clients related to MSAs (Master Service Agreements), renewal agreements, upsells, and short-term incentive programs
What the job involves
- Telecommuting permitted: work may be performed within normal commuting distance from The Trade Desk, Inc. office in New York, NY
- Work with a portfolio of leading ad agencies by leading strategic efforts and developing portfolio-specific goals that will help drive revenue across the business portfolio
- Develop, present, and execute client specific strategic growth plans with agency and brand-direct clients
- Collaborate with the Sales & Trading functions to develop existing accounts and achieve client goals and objectives
- Oversee the health of agency and brand-direct relationships as a strategic advisor, guiding problem-solving discussions and providing best-in-class client services
- Demonstrate the value of The Trade Desk to clients by providing innovative solutions that meet the clients’ needs and The Trade Desk, Inc’s business goals
- Lead key agency client meetings in collaboration with business development and trading counterparts
- Collaborate with other functional leaders by solving business challenges together, identifying opportunities for growth, and collaborating to drive efficiency and effectiveness across the organization
- Develop standard methodologies within Client Services, collaborate with Product Marketing to develop effective training collateral and customer facing guides, and train and onboard new Account Managers
- Participate in product development by identifying how to build product that provides solutions for The Trade Desk clients’ business objectives and serving as a liaison between clients and product team
- Responsible for coaching and managing a team of subordinate account managers
Our take
Effective advertising in the digital age is almost impossible without the use of data to drive targeting, with first-party data commonly being used for such purposes. However, making use of such data can be difficult without the right analytic tools, and executing advertisement campaigns that make use of it can be even more challenging.
The Trade Desk provides a demand-side marketplace for building digital media campaigns, allowing businesses to plan and buy digital media, harness the power of their data, and customize publishing through APIs. The marketplace partners with over 225 data, inventory, brand safety, and publisher businesses to provide its services, whilst offering expert digital marketing advice and an e-learning platform called Edge Academy.
Whilst other advertisement marketplaces are available to businesses, The Trade Desk stands out with its approach of not only providing companies with the business partnerships they need but also advising and educating them on how to utilize them effectively. Its latest offering, Galileo, enables advertisers to onboard and activate their first-party data quickly and easily, bringing direct integrations with CRM, CDP and clean room providers, including Adobe, Amazon Web Services, Habu, InfoSum, LiveRamp, Salesforce and Snowflake.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2016
$60m
SERIES C
Feb 2014
$20m
SERIES B
Total funding: $82.5m
Company HQ
Downtown Ventura, Ventura, CA
Leadership
Jeff Green
(Founder & CEO)Previously founded King of Search and served as the COO of Ad Exchange at AdECN/Microsoft.
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