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Tradable Bits
Fan-based marketing platform for entertainment industries
- 21-100 employees
- B2B
- Enterprise
- Music
- Marketing
- Analytics
- Digital Media
- SaaS
- Mount Pleasant, Vancouver, BC
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Company mission
To build better fan experiences by helping partners get to know their fans better.
18% employee growth in 12 months
Our take
Musicians, sports teams and brands want to make closer connections with their fans, but audiences are increasingly spreading their time across an ever-growing selection of new platforms. Tradable Bits resolves this tension by providing a marketing platform that delivers first-party fan data to the entertainment industry that retains information and engages fans across whatever platforms they're using.
The marketing startup is now looking to launch products fit for the new era of mass live digital engagement. For example, their launch of a digital arena tool allows fans to interact with their teams live beyond physical stadiums, and its integration with Square will allow promoters using its platform to measure the effect of promotional campaigns with engaged fans.
Tradable Bits will have to keep innovating to compete with the other marketing platforms helping entertainment brands in the digital age. Their reputation for excellent, tailored service will stand them in good stead in this respect, as will a recent grant from Pacific Economic Development Canada. This influx of capital will allow Tradable Bits to expand its marketing reach internationally, with an aim to grow into Asia-Pactific and European markets in the near term.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Diverse and Inclusive Team
- Friday Snacks & Social
- Casual Dress Code
- Kitchen Stocked with Snacks
- Indoor Climbing Wall
- Extended Benefits Package
- Located in the Heart of Mount Pleasant
Company values
- Trust - Integrity is at the heart of everything we do. Our enterprise partners trust us to manage and protect their fan data, especially at scale. Results are transparent, honest, and easy to understand
- Flexiblilty - We believe in open, flexible and honest systems that help our partners improve their fan experiences. We love new challenges and will quickly and happily solve any problem we face
- Education - We're here to help our partners understand and optimize because we're all learning together. We're forging the path in fan-based marketing - constantly experimenting + improving as we go
- Innovation - Although it may seem like we have a crystal ball of fan-based marketing - the truth is, together with our partners, we're deciding where the industry is going + building the necessary tech
- Teamwork - We're always collaborating. Our deliberately diverse team brings multiple perspectives and skillsets to our partners' internal teams, helping with everything from strategy to execution
Funding (1 round)
Mar 2023
$1m
GRANT
Total funding: $1m
Leadership
Darshan Kaler
(CEO)Prior to founding Tradable Bits, Darshan Directed the team that built the communications network for Canada's Olympic Games through Bell Canada. Before the Games, Darshan led the growth of a Broadband service provider in Canada and was CTO of Primus Telecommunications.