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True Link Financial

Financial solutions for caregivers and people with complex needs

True Link Financial logo
21-100 employees
  • Fintech
  • B2C
  • Enterprise
  • Personal finance
  • Credit cards
  • eCommerce
Financial District, San Francisco, CA

Company mission

To provide their customers a life-changing solution to some of the most deeply personal, important problems in their lives.

Led by a woman
Top investors

Our take

When co-founder Kai Stinchcombe’s grandparent was the victim of financial fraud, he wanted to find a way to help. What was born was True Link Financial, whose aim is to provide ethical and dignified solutions for those too vulnerable to independently manage their money.

True Link’s focus is on supporting three main vulnerable groups: the elderly, disabled people, and those recovering from addiction. It offers both pre-paid Visa cards and investment management, with monitoring and controls for the people who care for them.

It isn’t the only service of its kind, but competitors like EverSafe and Carefull focus almost exclusively on support of the elderly, so True Link’s wider focus on a range of vulnerable groups marks it out from the crowd. Its focus now is on widening the range of services it offers to its clients, with life insurance and credit-based services on the way.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Health, Dental & Vision coverage
  • Your very own professional development budget
  • An awesome vacation package
  • Our offices are dog-friendly and filled with snacks and catered lunch

Company values

  • Humility: We engage with others from a place of self-awareness, respect, and compassion
  • Inclusion: We strive to make True Link a continuously more welcoming and more just community.
  • Caring: We care about the people we serve, and about each other
  • Ambition: We are passionate about serving the eleven million people who need our services.
  • Excellence: We hold ourselves to high standards, individually and collectively

Funding (last 2 of 4 rounds)

Jul 2020

$35m

SERIES B

Oct 2017

$8m

SERIES A

Total funding: $50m

This company has top investors

Leadership

Claire McDonnell

(President)

Prior to True Link, they were of Co-founder of Awardly and a Consultant at The Bridgespan Group.

Previously Head of Risk and Data Science at LendUp. They also founded Strategic Districts, Aktana and the Roosevelt Institution.