Virtuozzo

Virtuozzo competes for business with cloud service providers such as Amazon Web Services, Microsoft Azure and Oracle Cloud. However, it has a competitive advantage with small-to-medium businesses (SMBs) that aren't well served by enterprise solutions due to cost and difficulty of implementation. Its CEO believes that up to a third of the market for cloud services remains untapped by hyperscaling cloud providers, which gives Virtuozzo significant room to grow.

Virtuozzo has strategically expanded its reach through a series of acquisitions and partnerships. These initiatives extend beyond the development of its product, with talent acquisition strategies and efforts to strengthen its distribution network. These measures are geared towards capitalizing on the untapped potential within the underserved SMB market.