WeRoad
Group travel & adventure coordinator
- 501-1000 employees
- B2C
- Travel
- Lifestyle
- Social
- Community
- Milan, Milan, Lombardy
Jump to section
Company mission
To let its travelers find their travel companion everywhere they go, and to become the leading group travel tour operator for the Millennial generation.
Our take
WeRoad was born from the desire to bring together people who want to discover the world in small groups. Each tour has a coordinator who already knows the destination, who takes care of the logistical aspects and invites the participants to get to known each other even before departure by creating a dedicated group on WhatsApp.
The company leverages hundreds of coordinators to allow travellers to reach destinations all over the globe. It stands out from other players in the tourism space in targeting small groups aged 25-35 and 35-45, interfacing directly with travellers, and enabling them to choose their own travel "mood", in order to live the best possible experience.
WeRoad currently operates in Italy, Spain and the UK, with plans for further international expansion. Its growth and success are exemplified by £100 million in revenue in 2024 alongside 200,000 customers and 103 countries booking with it. Its next growth phase will focus on new product innovations such as WeRoadX, thematic trip planning and Weekend Trip itineraries for the Spanish and Italian markets.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Regular team-building events throughout the year
- Generous paternity and maternity leave policy, with a bonus for newlyweds and new parents!
- Unlimited holiday policy
- Hybrid working opportunities
- Opportunities to learn and build your network
- A free WeRoad trip every year to the destination of your choice
- A great workspace, a vibrant co-working space and community (WeRoad UK office is based in East London at Huckletree)
Funding (last 2 of 4 rounds)
Nov 2023
$19.6m
SERIES B
Oct 2021
$4.5m
CONVERTIBLE
Total funding: $32m
Leadership
Paolo de Nadai
(Co-Founder)Launched his first company, ScuolaZoo, at 19, today the largest online community of students in Italy. Also founded creative media agency ZooCom
Erika De Santi
(Co-Founder & Chief of Experience)Background in tourism marketing at travel and advertising agencies