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yfood

Meal replacement drinks

yfood logo
201-500 employees
  • B2C
  • Retail
  • Personal health
  • Food
  • Nutrition
  • eCommerce
Ludwigsvorstadt-Isarvorstadt, Munich, Germany

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Company mission

To drive innovation in the food industry using tech to solve global food issues affecting us all.

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12% employee growth in 12 months

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Trustpilot (3.8)

Our take

Meal replacement drinks are, perhaps surprisingly, beginning to gain more of an audience. The giant in the space is of course Huel, who has helped to shift the product’s focus away from weight-loss and towards the more modern trend for nutrition. Consequently, a steadily growing market has emerged over recent years that’s invited more players into the ring - yfood among them.

The company offers a familiar product spread: drinks, bars, and powders that serve as meal replacements containing all the essential vitamins, nutrients, and minerals, with an emphasis on natural ingredients. It’s available on home delivery and in health food stores, and marketed at those with an active, on-the-go lifestyle concerned about maintaining good nutrition.

In fact, the difference between the German company yfood and its US and UK competitors appears fairly slim, and predominantly one of branding. However, it has carved out a substantial niche for itself in Europe and has seen 100% annual year on year growth. In April 2023 Nestlé acquired just under half of the company's shares, a substantial exit for the investors backing the company. yfood, having been profitable for some time, will focus on increasing its market share and developing its product line.

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Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees
  • Away from the spot. We contribute €30 to your MVV ticket and offer you the opportunity to lease a bicycle at a reduced price through JobRad
  • Holidays are important. That's why we give you 30 days of paid leave a year
  • As a start-up, you often have to deal with clichés. But some of them are true. That's why we also offer a fruit basket, your free caffeine kick or a quiet drink
  • Agility is key. That's why we work in a hybrid working model and offer you the opportunity to work with Workation from other EU countries
  • Yfood cares. With a subsidised membership at Qualitrain you can do yourself good for only 29€ per month. For this purpose, we offer workshops and campaigns (e.g. step challenge for a good cause) as part of our health management
  • Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavours before anyone else. Otherwise, there's as much yfood as you can carry, free of charge for you, of course
  • Come as you are. Whether in a suit or a unicorn onesie. We don't have a dress code

Funding (last 2 of 3 rounds)

Apr 2020

$15.8m

SERIES B

Jun 2019

$4.5m

SERIES A

Total funding: $20.5m

Leadership

Benjamin Kremer

(Co-CEO)

Previously worked in corporate private equity at Cinven, then Goldman Sachs.

Noel Bollmann

(Co-CEO)

Did a circuit of various investment, M&A, and VC-based roles at Munich Venture Partners, Deutsche Bank, Celesio, and Evercore.