Americas Channel Marketing Manager, Markforged
3D printing manufacturer
Open for applications
3D printing manufacturer
201-500 employees
Open for applications
201-500 employees
Company mission
To reinvent manufacturing today so you can build anything you imagine tomorrow.
Role
Who you are
- Experience in a channel marketing leadership position, specifically in technology or B2B industries
- Understanding and enthusiasm for Partner Lead Events and Regional Trade Shows
- Excellent analytical skills - ability to translate a plan into quantifiable objectives that are tracked closely. Proficient in creating and maintaining easy-to-understand dashboards
- Experience managing a budget – including co-marketing funds - in a channel marketing environment
- Excellent writing, presentation, and communication skills
- Ability to edit and improve on draft marketing campaigns by resellers
- Familiarity with marketing automation and CRM tools - Salesforce, Outreach, and Marketo/Traction Familiarity with digital demand generation, best practices for SEO, and other marketing tactics
- A degree in marketing, or MBA with at least 3 years’ experience preferred
- Experience in sales is a plus
What the job involves
- To be successful in this role, you will work closely with the Markforged team and our partners to develop and execute a plan to build awareness and pipeline for the Americas region
- The role requires a broad range of skills, from defining a successful strategy to executing the tactical details, with the ability to enable partners in their marketing efforts
- Build strong marketing relationships with our North American partners, including the joint development and execution of marketing plans with our top partners across the region
- Enable and lead reseller marketing professionals to achieve/exceed joint marketing and lead generation goals to support our aggressive growth objectives
- Support the development and execution of Partner Pipeline Development Plans, driving accountability and transparency within the North Americas Sales Funnel
- Assist with all lead generating activities in North America – digital advertising, email marketing and social media
- Maintain marketing communication and 2-way feedback with the sales team and partners to ensure they have the tools they need to be effective
- Provide our partners with marketing programs, assist with product launches, and help execute events to drive awareness and pipeline for Markforged partners
- Develop – with other marketing colleagues – an on-going marketing training program for resellers that will include: positioning/messaging for products, competitive analysis, best practices for marketing and building local demand
- Provide oversight of Market Development Funds (MDF) distribution in the Americas region along with the appropriate measures and guidance for usage of funds and resulting success
- Ensure effective passing of leads and data across the region and measure effectiveness of marketing campaigns
- Provide marketing campaigns in easy packages that can be customized and localized
- Support reseller websites by ensuring current product and service information and images are available
- Plan, Organize, and Lead Regional Trade Shows in collaboration with VARs
- Help maintain a reseller portal to provide the content and programs our partners need to effectively promote and sell our solutions
- Provide Voice of Customer and Voice of Business to the Global Marketing team on Branding, Messaging, Content, and Product Marketing activities
- Plan and Manage the Regional Marketing Budget
- Serve as a key member of the Americas Leadership Team, influencing the regional strategy and Go to Market Model
Our take
Markforged develops and manufactures metal and carbon fibre 3D printers. There’s been a huge surge in 3D printing businesses as technology improves and demand grows, and so there’s plenty of competition for Markforged in the form of companies such as Desktop Metal, Formlabs and Stratasys.
3D printing has seen some strong growth in recent years, and that’s expected to continue as companies look to the technology to expand beyond the rapid prototyping for which it’s best known. Metal printing from the likes of Markforged and competitors including Desktop Metal are seen as an important step, offering far more durability than plastic deposits.
Markforged has batted away initial allegations of patent infringement from Continuous Composites and it is now likely to be settled in court. The business has a strong client list, boasting the likes of Disney, NASA, Rolls Royce and the US Air Force and in 2022 released new products such as a high-temperature printing polymer and printing simulation software for industrial manufacturers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Mar 2019
$82m
SERIES D
Nov 2017
$30m
SERIES C
Total funding: $137.9m
Company benefits
- Medical, Dental, Vision, Life & Disability Insurance starting day one
- 401(k) program with Employer matching contributions, financial wellness platform along with educational seminars
- Equity, Restricted Stock Units (RSU) offered to all eligible employees
- Six weeks paid spousal leave, with 12 weeks paid for the individual that gave birth
- Accountability is part of our culture. We trust and encourage you to take what you need to be your best self
- Access our fleet of 3D printers and print anything from toys to car restoration parts
- Virtual health & wellness classes for employees and families, free HQ gym along with a subsidized gym membership program, company-wide cooking and fitness challenges
- 24-hour assistance for employees and their families to help with any issue affecting overall health, well-being and life management
- Employees and family members receive discounts on home and auto insurance as well as pet insurance for your family members
Company values
- One team - We win as one team
- Own it - We take ownership
- Believe - We never stop believing
- Customers - We are obsessed with customer success
- Do great - We aim for greatness and then we get even better
- Innovate - We dare to innovate so our customers can build anything they imagine
Company HQ
Watertown, MA
Articles
Leadership
David Benhaim
(Senior Technology Advisor)They come from a software engineering background having worked for Kyrus and Palantir Technologies before co-founding Markeforged. They hold a degree in Electrical Engineering and Computer Science from Massachusetts Institute of Technology.
Shai Terem
(President & CEO, not founder)Formerly they co-found Camera51. They have an extensive history in finance and corporate operations. Prior to becoming a COO of Markforged, they were the President of Kornit Digital. They have been serving as the President & CEO at Markforged since October 2020.
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