Vice President of Marketing, Harvey
$300-325k
+ Offers Equity + Offers Bonus
Generative AI for legal teams
Posted today
Generative AI for legal teams
201-500 employees
Posted today
$300-325k
+ Offers Equity + Offers Bonus
201-500 employees
Company mission
To help build the future of professional services.
Role
Who you are
- 5+ years in marketing leadership roles where you have owned both strategy and execution across Demand generations and Product Marketing
- Experience building and scaling marketing teams in high-growth environments
- Strong background in marketing analytics, attribution modeling, and performance measurement
- Comfort working with AI and ideally you’ve helped bring AI products to market, understanding the nuances of messaging emerging technology
- Experience with marketing automation platforms, CRM systems, and marketing technology stack management
- Strategic thinking with ability to translate business objectives into actionable marketing plans
- Data-driven mindset with strong analytical skills and experience with marketing metrics and KPIs
- Excellent communication and presentation skills, with ability to influence at all organizational levels
- Collaborative leadership style with experience managing cross-functional relationships
- Deep understanding of buyer personas, customer journey mapping, and sales funnel optimization
- Knowledge of digital marketing channels, content marketing, and modern demand generation tactics
What the job involves
- We are seeking a strategic and forward-thinking Vice President of Marketing to lead our demand generation and product marketing work at Harvey.
- This role will be responsible for creating thoughtful marketing campaigns and programs that resonate with our prospects and customers and help Harvey scale globally.
- We are developing the marketing function with the same urgency and ambition that define the rest of Harvey. You’ll need to be decisive, prioritizing signal over noise, and operate quickly.
- You’ll need to simplify–translating complex ideas into clear, compelling messages that resonate. And most importantly, you’ll need to embody our value of Job’s Not Finished, bringing a bias for iteration and a high bar for excellence to everything we do
- Develop and execute high-impact go-to-market strategies for rapid product rollouts and continuous feature innovation
- Lead competitive analysis and market research to inform product positioning and messaging in a quickly-evolving AI landscape
- Create crisp, compelling value propositions and messaging frameworks that resonate with our prospects, customers, and influencers
- Collaborate closely with Product, Sales, and Customer Success to ensure market-driven product development
- Lead and scale a high-performing product marketing team, including enablement tools, processes, and competitive intelligence
- Drive a continuous feedback loop, integrating insights from internal and external stakeholders to improve and evolve our marketing approach
- Build and scale data-driven, multi-channel demand generation programs to drive qualified pipeline and revenue growth
- Develop integrated campaigns across digital marketing, content marketing, events, and field marketing
- Lead marketing automation and lead nurturing strategies to optimize conversion rates throughout the funnel
- Define and optimize lead scoring, qualification processes, and seamless handoff processes in a high-velocity sales environment
- Oversee Harvey’s content marketing strategy and development of high-value educational resources, including thought leadership and executive content
- Drive account-based marketing initiatives for key enterprise prospects and customers
- Establish robust marketing performance metrics and attribution models to drive continuous improvement and strategic decision-making
- Build, mentor, and scale a high-performing marketing team across product marketing, demand generation, and marketing operations, hiring great people and creating the conditions for them to thrive
- Establish scalable marketing processes, metrics, and reporting frameworks to ensure accountability and continuous improvement
- Collaborate with cross-functional teams including Sales, Product, Customer Success, Comms and Brand, and Executive Leadership
- Manage marketing budget allocation and resource planning to maximize ROI
- Drive marketing technology stack optimization and data-driven decision making alongside our Business Technology team
Our take
The explosive popularity of generative AI tools has seen specialized solutions popping up for all kinds of industries. Hoping to help supercharge efficiency and productivity for legal teams, Harvey supplies Gen AI that can assist with documentation, as well as aid research and optimize workflows.
Via natural language instructions, Harvey helps draft and analyze legal documents. It can also answer complex questions across large document sets, or even handle research queries that cover multiple domains in legal, regulatory and tax.
Its ability to support legal practitioners as if it's another member of the team is what makes Harvey particularly interesting. This approach has seen the company raise substantial funding, reaching Unicorn status in 2024. Funds will be used to expand to new geographies, grow headcount and further collect and curate data to train more “domain-specific” AI models.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Feb 2025
$300m
SERIES D
Jul 2024
$100m
SERIES C
Total funding: $506.1m
Company benefits
- Comprehensive health, dental and vision coverage
- Retirement benefits (401k match up to 4%)
- Flexible PTO
Company HQ
SoMa, San Francisco, CA
Leadership
Winston Weinberg
(CEO)Graduated with a Juris Doctor from the USC Gould School of Law, then spent 1 year as an Associate at O'Melveny & Myers before founding Harvey.
Gabe Pereyra
(President)Previously worked as a Research Scientist at Meta and DeepMind. Also spent a year as a Brain Resident at Google.
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