B2B Paid Social Analyst, Flock Safety
$110-130k
+ Stock options
Tableau
Salesforce
Power BI
Demandbase
Mid and Senior level
Remote from US
Public safety operating system
Open for applications
Public safety operating system
501-1000 employees
B2BSecurityMachine LearningCommunity
Open for applications
$110-130k
+ Stock options
Tableau
Salesforce
Power BI
Demandbase
Mid and Senior level
Remote from US
501-1000 employees
B2BSecurityMachine LearningCommunity
Company mission
To create safer, happier communities and cities by pre-emptively fighting crime.
Role
Who you are
- 3-6 years of proven experience in paid social, managing budgets over $1 million per quarter
- Strong knowledge of Meta Ads, LinkedIn Ads, and other paid social platforms
- Deep understanding of audience targeting options across Meta and LinkedIn
- Excellent data analytics skills; experience with BI tools such as Tableau, Power BI, or Sigma preferred
- Skilled in content syndication and maximizing reach and impact across multiple channels
- Creative and analytical mindset with the ability to generate, test, and measure new ideas across the full marketing funnel
- Strong communication skills with the ability to build effective cross-functional partnerships
- Ability to train your own AI using your preferred generative language model to boost efficiency and explore creative applications
- Familiarity with Salesforce reporting
- Familiarity with an ABM platform (e.g., 6Sense / Demandbase / Etc)
- Familiarity with Google Tag Manager, UTM tracking, and platform conversion settings
What the job involves
- Reporting to the Director of Demand Gen and Performance Marketing, this role will manage and own the B2B paid social strategy for Flock Safety
- Executing end-to-end marketing campaigns to increase awareness and drive pipeline and revenue growth
- We're looking for candidates with a strong track record of driving demand through channels such as Meta, LinkedIn, Reddit, CTV, and ABM platforms like 6sense
- You will collaborate across the marketing and revenue organization, partnering closely with demand generation, content, brand, and marketing ops
- You should be a self-starter, achievement and results driven, and excited to experiment with AI tools and insights to improve campaign performance
- Lead paid social strategy by managing a diverse range of channels and continuously testing new platforms, ad placements, messaging, and creative approaches across the funnel
- Partner with brand and content teams to develop and distribute engaging assets that drive visibility and engagement across paid social channels
- Ensure accurate tracking and reporting of campaign performance, translating data into actionable insights that drive ongoing optimization and learning
- Collaborate with demand generation and marketing operations teams to align paid social efforts with overall strategy, ensuring campaigns are optimized to meet pipeline goals
- Build a full-funnel paid social strategy across Flock’s product line and verticals
- We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90-day plan you will receive if you were to be hired as a Paid Social Analyst at Flock Safety
- The First 30 Days:
- By the end of 30 days, you will understand the current state of paid social and historical performance, create your own workbook in Tableau, and begin your account restructuring plan
- Perform a full audit of paid social channels, especially on Meta and LinkedIn, and connect with platform representatives
- Take a first glance at the tableau workbook to learn how the data is merged and connected. Understand the LOD (level of detail) available in existing reporting and what structure-level adjustments are needed for future work
- Campaign Restructure Plan / UTM naming convention Restructure by the end of the first 30 days
- Restructure paid social data visibility into new fields as KPI for each marketing funnel play (TOFU, MOFU, BOFU)
- Revamp the paid social best practice guide
- The First 60 Days:
- At the end of 60 days, you should completely restructure existing paid social channels, taking over day-to-day operations and budget allocation among campaigns
- Complete Account Restructure / Paid Social Data Visibility Restructure
- Identify weaknesses in our existing whole-funnel paid social playbook and craft creative requests to fill the missing opportunities
- Audit our retargeting strategy, connect with our website manager for a deep dive to get a complete understanding of all possible webpages with visitor volume, and categorize them for retargeting
- Use ABM software to set up intent-level retargeting across various paid social channels
- Meta
- X
- CTV (MNTN or LinkedIn)
- Display
- Performance Max
- 90 Days & Beyond:
- At the end of 90 Days, you are executing on your paid social strategy for implementing improvements with ideas and project plans lined up for scaling and exploring the unknown
- Take ownership of the paid social budget, propose new channels to test, and identify lost opportunities between investing that budget into evergreen channels versus new channels
- Establish strong relationships with demand generation managers and be able to report on test performance, as well as bring in new ideas, during biweekly syncs
- Become a true channel owner, confidently proposing an execution level strategy for demand generation's new campaigns or content teams' creative
- Providing creative feedback on what is working, what is not, to the demand generation team and the creative team
Application process
- We want our interview process to be a true reflection of our culture: transparent and collaborative. Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way
- Recruiter Interview: During this first conversation, you’ll meet with a recruiter to chat through your background, what you could bring to Flock, what you are looking for in your next role, and who we are
- Peer Interview: You will meet with a potential peer to really dive into the role, the team, expectations, and what success means at Flock. This is your chance to really nerd out with someone in your field
- Case Study Interview: Our case studies seek to test the hard skills required to do the job. You will receive a case study to complete before the interview takes place and have a chance to deep dive into your work with your potential future boss
- XFN Interview: Learn more about the team, responsibilities, and workflows. You should be prepared to speak about past projects, how you collaborate and communicate with others, and how you live our values
- Executive Interview: A chance to meet a marketing executive and view Flock from a different lens. Be prepared to ask well-thought-out questions about the company, culture, and more
Our take
Public vehicle surveillance provides valuable insights to emergency services for the prevention of crime, but bringing information together to create leads is difficult. There's no standardised system for inter-city vehicle surveillance, and this makes it difficult for communities and law enforcement services to work together.
Flock Safety provides surveillance equipment that aims to improve the abilities of law enforcement and homeowner associations to communicate data with each other. The company focuses on vehicle surveillance, innovating on existing technology by using machine learning to categorise vehicles by color, license plate, state, and other data points.
Whilst automated surveillance equipment is used daily within federal police forces, Flock Safety builds technology systems that provide a means for smaller law enforcement agencies to quantify and share surveillance data easily. This data can then be automatically processed to help develop leads, a time-consuming process that would usually have to be completed manually.
Steph
Company Specialist at Welcome to the Jungle
Insights
Top investors
40% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Mar 2025
$275m
LATE VC
Mar 2024
$200m
SERIES G
Total funding: $857.7m
Company benefits
- 🌴Use what you need PTO: We seriously mean it, plus 11 company holidays and your birthday off!
- ⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match
- 👪Family Leave: We provide 16 weeks of 100% paid leave for primary caregivers and 12 weeks of 100% paid leave for secondary caregivers
- 🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. We will reimburse $10,000 a year for adoption, surrogacy, or infertility
- 🧠Mental Health: All employees receive an annual subscription to Headspace
- 💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
- 💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions
- 💻WFH Stipend: $150 per month to cover the costs of working from home
- 📚L&D Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more
- 🏠Home Office Stipend: A one-time $750 to help you create your dream office
- 🏢Coworking Space: If you’re not local to our ATL HQ, we’ll provide $250 a month to get you set up with an All Access Membership to WeWork (or a local coworking space in your area)
- 🐾Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies
Company HQ
Home Park, Atlanta, GA
Leadership
Garrett Langley
(CEO)They worked in Computer Services freelance for over 6 years before joining Firethorn in 2015, and Clutch Technologies in 2014. They left their position as President of Moment LLC to found Flock Safety in April 2017.
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