Business Development Representative, Sprout Social

• We’re looking for a customer-focused, highly motivated, and driven individual with a desire to grow and advance a career in sales. I
• 1+ years of sales, marketing or customer service experience OR relevant experience
• A consistent track record of meeting and exceeding goals
• If you have a proactive customer first mentality with the passion to demonstrate Sprout’s commitment to being a joy to do business with, we’d love to talk to you!
• Even if your background doesn’t match the exact requirements, we encourage you to apply and share any relevant skills in a cover letter

Desirable

• The Sales and Customer Experience team shapes how Sprout powers the future of customer connection for today’s most innovative brands
• We sell and support the leading social media management platform for businesses, helping organizations unlock the full value of social
• Through powerful social intelligence and trusted partnership, we enable teams to build authentic relationships and drive meaningful business impact
• You’ll join a high-performing, collaborative team made up of some of the brightest minds in the industry, working with iconic brands like Campbell's, Salesforce, Airbnb, and Equifax. Just as importantly, Sprout is a place where your growth matters
• You’ll have the freedom to shape your career, explore new paths, and build toward what’s next, with a team that’s invested in helping you get there
• Generate new business by prospecting outbound leads through cold outreach
• Use outbound selling best practices to identify customer pain points while driving the value of our product
• Strategically partner with Account Executives to create new business opportunities
• Consistently learn and apply coaching related to sales strategy and processes
• Leverage AI-powered tools and insights to research accounts, personalize outreach at scale, and prioritize prospects while maintaining a high-quality buyer experience
• How you’ll grow:
• Within 1 months, you’ll plant your roots by:
• Complete Sprout Social’s new hire training & onboarding program alongside other new Sprout team members. You’ll gain a broader understanding of our products and how your role fits into the organization
• Partner with the Manager of Sales Development to define key success metrics for your role and how you will measure against them
• Begin developing familiarity with our business, platform, and applications, as well as our company’s key metrics
• Acclimate yourself with the day to day responsibilities of Sprout’s Business Development team by shadowing team members, listening to recorded customer calls and working closely with your peer Mentor
• Within 3 months, you’ll start hitting your stride by:
• Identify and contact prospective clients to build the pipeline through a variety of methods including, but not limited to cold-calling, emailing, and mass email campaigns
• Approximately 50% of time spent will be on the phones prospecting
• Achieve department standards for activity that includes:
• ​Making a minimum number of quality outbound calls per day, of which at least 20% of those calls should result in quality conversations
• Scheduling a minimum number of new quality discovery calls per week
• Create a professional and engaging first impression with our prospects and customers
• Create, maintain and update database of prospects with complete information and emails
• Thoroughly qualify all outbound opportunities and collaborate with Account Executives for a smooth customer experience
• Begin incorporating AI-driven insights into prospect research, discovery preparation, and follow-up to improve conversion and pipeline quality
• Generate new business through outbound prospecting
• Prioritize leads, research prospects and position relevant product features to solve business needs
• Run initial discovery calls to identify customer requirements and expectations in order to make tailored product recommendations
• Manage follow-up with calls-to-action to consistently build a sales pipeline
• Exceed activity and pipeline goals on a monthly basis
• Within 6 months, you’ll be making a clear impact through:
• Consistently achieve your opportunity and revenue targets
• Become an expert in all things social media, including advanced listening and employee advocacy
• Have mastered the uses cases of successful customers across different verticals and sophistication on social media
• Consistently reflect on your own skill and development gaps along with your Manager to identify personal and professional coaching areas
• Step up as a leader in the Sales Development organization by mentoring new hires
• Have a clear understanding of the SMB Account Executive organization and how to position yourself as an ideal candidate
• Within 12 months, you’ll make this role your own by:
• Have mastered the necessary skills needed to work a consistent outbound process, including time management, sense of urgency, and account prioritization
• Be a leader on the floor by sharing best practices and ways that you have been successful as an BDR
• Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager