Marketing Specialist, Wolters Kluwer

Salary not provided
Google Analytics
Excel
Salesforce
Junior and Mid level
London

8 days a month in office

2+ days a week in office (Canada Square, London)

Wolters Kluwer

Information services and software solutions

Open for applications

Wolters Kluwer

Information services and software solutions

1001+ employees

B2BEnterpriseLegalBusiness IntelligenceFinancial ServicesAutomation

Open for applications

Salary not provided
Google Analytics
Excel
Salesforce
Junior and Mid level
London

8 days a month in office

2+ days a week in office (Canada Square, London)

1001+ employees

B2BEnterpriseLegalBusiness IntelligenceFinancial ServicesAutomation

Company mission

To empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.

Role

Who you are

  • Demonstrated experience and results working across Traditional and Digital Channels
  • Experience working within project management, CRM and analytic tools (Smartsheets, Saleforce, Adobe and Google Analytics)
  • Solid Excel and PowerPoint skills
  • Self-starter with a “take charge” attitude who can deliver results with consensus in matrix organization
  • Strong understanding of KPI’s and industry benchmarks for high performing marketing plans
  • Background in reviewing, reacting on, and reporting on campaign data throughout its life cycle
  • Track record of building strong partnerships with multiple stakeholders across various functions including Product, Sales and other marketing functions
  • Bachelor's degree in English, Journalism, Communication, Marketing, similar field, or relevant equivalent experience
  • Travel: Up to 10% for team meetings and conferences

Desirable

  • Healthcare experience and/or higher education marketing such as a University, Publisher or Solutions company preferred
  • Ability to be flexible in a very fluid and dynamic environment – including dealing with changing processes and priorities
  • Influencing skills and the ability to work well with all levels of management and staff
  • Experience in project management a plus
  • Excellent communications skills across all modalities including written, verbal, in-person and virtual presentation

What the job involves

  • The Marketing Specialist is part of the Central Marketing organization within Health Learning Research and Practice (HLRP) division of Wolters Kluwer
  • Working as part of a central agency that is responsible for supporting all aspects for the strategic development and execution on best-in-class Omni-channel campaigns to deliver on global objectives
  • Working closely with the Marketing Manager, the global Books Distribution Marketing, Channel Experts and Product Marketing teams to ensure campaign strategy starts with data and analytics to develop and optimize marketing efforts
  • Supports the development for building multi-channel plans for best-in-class marketing approach. This includes plan development, presentation and revision, execution, optimization, analytics, and reporting
  • Collaborates with multiple stakeholders to build out and execute upon strategies to meet strategic and revenue goals
  • Project management and delivery of catalogues, newsletters, Amazon campaigns and other distribution marketing requests to fulfil business KPIs
  • Build a regional market understanding to provide feedback to Product Marketing and other stakeholders
  • Applies tried and true principles of direct marketing, including a rigorous methodology for testing and learning, working closely with the data team to incorporate response modeling and profiling to optimize results
  • Works in close collaboration with team members, product marketing and sales to manage plan execution and report on success and/or recommend adjustments
  • Manages multiple projects at once with strong accountability towards meeting established deadlines and budget. Appling data and analytics to constantly review campaign data and use it to report on marketing performance as it aligns to strategic goals and vision and adjust tactics in-flight to drive efficiency and effectiveness
  • Works collaboratively across other areas of Centralized Marketing including Brand and Consumer Engagement to ensure strategies are in alignment
  • Acts as a conduit between product marketing and internal/external resources to create dynamic and innovative tactics and bring them to market using available marketing technologies

Salary benchmarks

Our take

For over 185 years, Wolters Kluwer has been innovating the way professionals and businesses work. The company has expanded to offer a substantial range of services across the Health, Tax & Accounting, Finance, Compliance, and Legal sectors.

While operating across so many sectors comes with an extensive range of competition, Wolters Kluwer serves customers in over 180 countries, which has been managed, in part, due to its 70+ acquisitions. For example, the company has recently acquired leading artificial intelligence technology company Della AI, which will become part of its legal software unit, to further advance its natural language processing capabilities.

The company is currently focused on its 2022-2024 strategy, which is a three-year value elevation strategy aimed at accelerating expert solutions, expanding its reach, and evolving its core capabilities. After delivering on its 2019-2021 strategy (resulting in €4.8 billion in revenues in 2021 alone) Wolters Kluwer is well set to remain on its long-standing path of growth and success.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Few candidates hear
back within 2 weeks

Company

Company benefits

  • Hybrid/Flexible Work Environment

Company values

  • Focus on Customer Success - Customers are at the center of everything we do
  • Make it Better - We're Committed to Continuous Improvement
  • Aim High and Deliver - We're responsible for delivering the right results
  • Work as a Team - We're stronger together

Company HQ

Alphen aan den Rijn, Netherlands

Leadership

Nancy McKinstry

(CEO & Chairman of the Executive Board, not founder)

Held various roles at the company before being named CEO in 2003. Current Member of the Board of Directors at various companies including Accenture, Abbot, Russel Reynolds Associates, and Columbia Business School.

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