Software Engineer, Driftrock

Driftrock is a social media advertising platform that provides tools and apps that integrate with brands existing data platforms to manage their customer insights. It makes it easier for marketers to navigate complexities and helps their customers reach more people while spending less, using the power of data.

The company has worked with major brands such as BMW, claiming to have reduced its customer acquisition costs by 56%. Driftrock is now enhancing its technology platform and expanding into new marketing channels such as Twitter and LinkedIn. With the effectiveness of digital marketing vs. other channels increasing, Driftrock has a good trend to capitalise on.