Technical Product Marketing Manager, Sift
+ Equity
More information about location
Unified observability for modern hardware
Be an early applicant
Unified observability for modern hardware
1-20 employees
Be an early applicant
+ Equity
More information about location
1-20 employees
Company mission
To provide the tools that engineering teams need to efficiently manage hardware data and build the machines of the future.
Role
Who you are
- You’ve developed your Product Marketing skills for at least 5 years in enterprise B2B SaaS and have been held accountable for pipeline results
- Your expertise lies in deeply understanding technical products and translating features into customer value
- You’ve worked hand-in-hand with product and engineering teams to create product and marketing materials and have experience training sales on new features
- You're the go-to person for insightful product market research, leveraging your expertise to provide invaluable support to the product and engineering teams
- You’ve embraced AI as a tool to accelerate and improve outcomes vs. do the job for you
- You excel in environments where agility and adaptability are key, bringing your project management prowess to the table to develop efficient processes that set the foundation for success in early-stage companies
- You thrive in collaborative environments, forging strong relationships across teams
- Your ability to convey complex ideas with clarity and impact is second to none
What the job involves
- As a Technical Product Marketing Manager, you'll be at the forefront of crafting and executing strategies that bring our products and features to market
- Collaborating closely with product and engineering teams, you'll spearhead initiatives to bring new products and features to market and ensure teams are educated on capabilities, use cases, and value of each product and feature
- From owning and developing product and feature release schedules, to developing product related sales assets and product content, you'll be instrumental in driving product comprehension and adoption in the market
- Be the owner for product and feature release and the development of internal and external supporting materials
- Develop technical content including product blog posts and educational materials for a highly technical audience
- Define and develop the positioning of our products and features and the customer value we provide
- Understand the competitive landscape and create supporting sales assets
- Create product education plan and the necessary sales assets to effectively train and support account executives on when and how to best use assets
- Provide input to pricing and packaging strategies
- Lead cross functional product and feature launch meetings and manage external GTM initiatives, tasks and execution cross functionally
- Keep product marketing materials and product web pages up to date
- Deeply understand and document our audience and buyers and provide feedback to product and engineering teams
- Run market research studies to better understand our customers’ challenges and partner with product on focus groups for feature feedback
- Create product content for training, web, landing pages, videos, demos, sales decks, customer assets, campaigns
- Step in to support additional marketing responsibilities and develop the marketing culture as we build out the team
Our take
Sift develops tools to accelerate and ensure the reliability of complex machines. Its platform processes hardware sensor data, providing automated analysis and detailed reports to identify and explain potential issues. This enables users in aviation, defense, energy and transportation to enhance system reliability and comply with regulatory requirements more efficiently.
The platform automates manual data review, which both enhances reliability and speeds up development. Customers like Astranis and Parallel Systems use Sift's observability stack to turn sensor data into actionable insights, which would have likely remained undiscovered when using other systems.
With funding to its name, Sift is ready to broaden its manufacturing automation suite to link sensor data with manufacturing information. This will mean it can help with anomaly detection and performance analysis. It is also making advancements with AI integration for regulatory compliance, which sets it up as a key innovator in the space.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Jun 2024
$17.5m
SERIES A
Nov 2023
$7.5m
EARLY VC
Total funding: $25m
Company benefits
- Unlimited PTO
- Free lunch, snacks, & coffee
- Top-tier health insurance: Medical, Vision, & Dental
Company HQ
El Segundo, CA
Leadership
Karthik Gollapudi
(CEO)Previously a Dragon Flight Software Lead at Spacex and a Full-Stack Engineer at Information Sciences Institute.
Austin Spiegel
(CTO)Previously a Software Engineering Manager at Riot Games. Prior to that, they worked at SpaceX in various Software Engineering roles.
Salary benchmarks
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