Principal Data Analyst, Workhuman
Paid Media
More information about location
3+ days a week in office (Framingham, MA)
Cloud-based, human capital management software solutions
Be an early applicant
Cloud-based, human capital management software solutions
501-1000 employees
Be an early applicant
More information about location
3+ days a week in office (Framingham, MA)
501-1000 employees
Company mission
To make work more human for every person and business on the planet through employee recognition.
Role
Who you are
- Fluency in querying, analyzing, and visualizing big datasets in a cloud computing environment via SQL and building dashboards using data visualization tools
- Demonstrated history of building production-grade data models. Experience with dbt is a plus
- Deep expertise in B2B marketing strategy, digital marketing analytics, and ad operations
- Strong communication & project management skills and a highly collaborative approach to problem-solving
- Hands-on expertise with Google Tag Manager (events, data layers, custom HTML) and 3rd-party pixel implementations
- Strong understanding of UTM standards, attribution models (rule-based and data-driven), and incrementality testing methodologies
- Preferred: Experience with CM360, DV360, SA360 or other bid-management tools; familiarity with Python or similar scripting for data automation; exposure to MMM concepts and privacy-focused measurement solutions; relevant certifications such as Google Ads Search, GA4, LinkedIn Marketing Solutions, or Meta Marketing Science Professional
- Proven success overseeing the operations and analytics of B2B campaigns with monthly budgets of at least $50K/month
- Demonstrated success integrating data across ad platforms, web analytics tools (Heap or GA4), marketing automation (Marketo), and CRM (Salesforce) into a central data warehouse and analytics infrastructure
- Have successfully collaborated with media buyers by translating analytical findings into clear optimization recommendations with measurable positive impact
- Developed and executed a measurement and analysis roadmap, leading to measurable improvements in business performance
What the job involves
- Join the Business Analytics team at Workhuman, where we sit at the core of the organization, driving strategy and decision-making through data
- We are bringing paid media execution & analytics in-house and seeking a Principal Data Analyst to fully own the in-housing of all analytics and ad operations for our Paid Media strategy across search, social, display, and video
- This role will own analytics and ops for advertising programs in Brand, Events, Product, Demand Generation, and ABM and blends deep analytical expertise with hands-on ad operations, ensuring our media data foundation is accurate, privacy-compliant, and actionable
- The opportunity to fully own in-housing paid media analytics, foundationally resetting the way Workhuman measures ROI on our digital advertising spend
- Direct control over a ground-up build for our paid media analytics engine. Full ownership over maintaining, expanding, and improving our end-to-end infrastructure of data models and dashboards
- End-to-end ownership over ad operations & governance to maximize data quality without reliance on other teams – GTM implementation, UTM governance, KPI definitions
- The opportunity to join paid media data with the rest of the Workhuman datasets for comprehensive marketing performance insights
- Access to cutting-edge tools and technologies, including cloud data warehouses and visualization platforms
- Access to granular paid media data to develop multi-touch attribution models, execute incrementality testing, and conduct ad-hoc strategic analysis
Our take
Companies are increasingly recognising the value of data to drive business decisions. Workhuman has highlighted the impact of employee recognition on workforce performance and has developed an SaaS platform to address this.
Workhuman has launched new reporting features in its Admin Hub to enhance recognition program management. These updates provide program managers with improved control and access to insights from their organisation’s Social Recognition program. The new "Manage Reports" feature allows HR leaders to create and customise reports in real-time, making data more actionable and comprehensible. The "Report Access" function enables managers to authorise users to access centralised reports, eliminating the need for complex spreadsheets.
For 25 years, Workhuman has pioneered employee recognition, fostering appreciation, enhancing performance, and promoting inclusivity. The company’s platform captures authentic human moments and turns them into actionable insights, helping businesses make informed decisions and shape its culture. Workhuman continues to innovate, aiming to improve the reporting experience for its customers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2004
$9.3m
SERIES B
Jan 2003
$5.4m
SERIES A
Total funding: $15m
Company benefits
- Recognition Rewards - Redeem recognition awards for family vacations, furniture, home improvements, and more
- Fully Paid Parental & Family Leave - Receive 12 weeks of maternity and 4 weeks of paternity/adoptive/foster leave
- HRA and FSA Plans - Get reimbursed for deductible payments and save money by enrolling in a flexible spending account
- Tuition Reimbursement & Training and Development - Keep learning, no matter what stage of your career you’re in
- Wellness Initiatives & Reimbursements - Stay healthy with wellness reimbursements and programs that keep your well-being top of mind
- Comprehensive Health, Dental & Vision coverage - We offer several options to meet your healthcare and well-being needs
Company HQ
Framingham, MA
Leadership
Eric Mosley
(CEO)Co-founder and CEO, leading the company since 1999.
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