Paid Media Manager, Purple Carrot
$90-120k
2-3 days a week in office
Plant-based meal & ingredient delivery service
Be an early applicant
Plant-based meal & ingredient delivery service
101-200 employees
Be an early applicant
$90-120k
2-3 days a week in office
101-200 employees
Company mission
Purple Carrot is on a mission to empower people to eat more plants.
Role
Who you are
- 3-4 Years of Hands-On Media Buying Experience
- Demonstrated experience in hands-on media buying, managing campaigns, and delivering results
- Experience with yearly budgets of $3,000,000+
- Experience managing these specific platforms: Google, Bing, Meta, Pinterest, & TikTok
- A deep understanding of attribution methodologies and a proven track record of optimizing conversion rates
- Proven track record of scaling a basis through paid media efforts
- Expertise in audience segmentation, with the ability to craft campaigns that cater to different segments, including prospects, customers, and lapsed customers
What the job involves
- We’re looking for a strategic, data-driven Paid Media Manager to take full ownership of our paid digital campaigns across Meta, Google, Pinterest, TikTok, and more.
- In this high-impact role, you’ll manage multi-million-dollar budgets, lead full-funnel performance marketing strategies, and partner closely with creative teams to craft compelling campaigns that drive customer acquisition and business growth.
- If you thrive in hands-on media buying, love diving into performance data, and have a track record of scaling digital programs, this role offers an exciting opportunity to lead and innovate in a fast-paced environment
- Manage Setup, Bidding, and Creative for Paid Social and Paid Search Channels: Take the lead in setting up and managing paid social campaigns on Meta, Pinterest, TikTok and paid search campaigns on Google and Bing, from strategy development to ad creative and bid optimization
- Hands-On Campaign Management: Dive into the nitty-gritty of campaign, ad set, and keyword-level optimization to maximize our ROI
- Budget Management: Oversee and allocate budgets of seven figures on a monthly basis for our Paid campaigns, ensuring optimal distribution based on performance
- Collaborate with Creative Team: Work closely with our Creative Team to develop compelling creative assets for Meta, Performance Max and Display ads that captivate our target audience
- Audience and Creative Strategy: Develop robust audience and creative strategies to foster the growth of our ready-to-eat business, ensuring that our messages resonate with our customers
- Keyword-Specific Landing Pages: Create initiative and keyword-specific landing pages to enhance campaign performance and the overall user experience
- Cross-Channel Support: Be ready to support other digital channel initiatives as they arise, including Native ads, Retargeting, Programmatic Display, Video, and Newsletter buying
Our take
Vegetarian, vegan, and other plant-based diets are becoming increasingly popular, but following through with changing eating habits can be difficult for many people. Plant-based diets generally require more ingredients, more food preparation, and more recipe research, preventing a lot of people from making the dietary change.
Purple Carrot provides a weekly subscription delivery service of plant-based food, consisting of both pre-cooked meal boxes and ready-to-cook ingredient boxes, empowering people to make this change with less of the fuss. The company has focused on ensuring that its products are high-protein and gluten-free, as well as fully recyclable and sourced sustainably.
Whilst other meal box delivery services provide vegetarian and vegan options, Purple Carrot has recognized how plant-based diets are currently trending, filling a gap in the market with its plant-first products. The company has also taken a uniquely flexible approach to box meals - with options for those who want to cook, who want their meals pre-cooked, and who want varying portion sizes and categories each week - which should help it stand out in the relatively crowded space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
May 2018
$4m
EARLY VC
Dec 2015
$3.8m
EARLY VC
Total funding: $7.8m
Company benefits
- Professional development
- Medical, dental, vision, FSA, and life insurance
- Matching retirement plan
- Unlimited paid time off
- Credit toward free Purple Carrot boxes
- The opportunity to work in collaboration with co-workers who are passionate about food!
Company HQ
Needham Heights, Needham, MA
Leadership
Rishi Bhatia
(CEO)Guest Lecturer at the MIT Sloan School of Management. Former CTO and Head of Product Management at Saylent and at Intygral.
Salary benchmarks
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