Strategic Marketing Programs Manager, AssetWatch
+ Stock options
More information about location
Remote monitoring for proactive maintenance
Be an early applicant
Remote monitoring for proactive maintenance
201-500 employees
Be an early applicant
+ Stock options
More information about location
201-500 employees
Company mission
To build the leading proactive maintenance platform for industrial organizations around the world.
Role
Who you are
- 3–5+ years of experience in B2B marketing, preferably in partner marketing, account management, field marketing, or demand generation
- Proven ability to own and execute marketing programs tied to pipeline goals
- Strong project management skills with the ability to manage multiple high-priority workstreams simultaneously
- Demonstrated ability to build and scale strategic partnerships that deliver measurable, multi-quarter revenue impact
- Experience working with external partners and vendors, with the ability to build trust and manage relationships effectively
- Strong communication skills, including the ability to lead conversations, read the room, and adapt messaging in real time
- Experience executing events, webinars, and co-marketing campaigns
- Solid content instincts—able to contribute to messaging, briefs, and campaign development
- Comfortable working in a fast-moving, evolving environment with shifting priorities
- Strong executive presence with experience influencing senior stakeholders internally and externally
- Program-building mindset with experience developing repeatable frameworks and scalable processes
- Ownership mentality with a bias toward action, accountability, and results
- Collaboration within core working hours is required
What the job involves
- We’re looking for a high-output, strategic operator to own and execute AssetWatch’s key marketing programs, including fully owning long-term core media relationships, supporting strategic partnership plays, and building emerging influencer initiatives
- This role sits at the intersection of strategy and execution. You’ll collaborate closely with marketing leadership to shape program direction, then take full ownership of execution, performance, and day-to-day partner engagement
- You’ll also play a critical role in bringing campaigns to life—managing training and partner events, co-marketing programs, and content initiatives that drive pipeline and engagement
- This is a fast-paced, evolving environment where priorities shift and speed matters. Success in this role requires strong judgment, adaptability, and the ability to balance strategic thinking with hands-on execution
- Own day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the AssetWatch partnership team
- Plan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metrics
- Navigate partner communications thoughtfully—balancing advocacy, collaboration, and business goals
- Standardize processes that improve consistency, predictability, and scalability of partner-led motions
- Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth
- Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations
- Plan and execute regional events, trainings, and field activations tied to strategic partner programs including vendor coordination, registration, AV, shipping, and on-site execution
- Support broader AssetWatch partner initiatives as needed in collaboration with the partnerships team
- Evaluate event performance and contribute to recommendations for future investments
- Help shape campaign briefs, partner messaging, and promotional plans
- Collaborate with Product Marketing and Creative to develop compelling co-marketing content, and lead review and approvals for content produced externally
- Ensure messaging is clear, concise, and tailored to partner audiences
- Adapt messaging in real time during partner conversations and campaign execution
- Identify and coordinate with industry voices, creators, and external partners
- Assist in briefing, content development, and campaign execution for influencer initiatives
- Manage timelines, publishing schedules, and campaign tracking
- Collaborate with leadership to evolve and scale the program over time
- Partner with Marketing Ops to track campaign performance, engagement, and pipeline influence
- Own follow-through on partner deliverables, timelines, and reporting
- Contribute to partner reviews and internal updates with clear insights and recommendations
- Continuously optimize programs based on performance data and feedback
Our take
Across the manufacturing industry, lost production time equates to over $1 trillion of lost revenue each year. Much of this is due to foreseeable errors in machinery, many of which could have been fixed before they broke. AssetWatch, previously known as Nikola Labs, works with manufacturing companies to reduce unplanned downtime in their machinery and technology.
Focused on discovering machinery faults before it is too late, the company's wireless vibration sensors connect to a team of certified vibration experts who leverage machine learning to analyse the data. Hence, its prescriptive and predictive maintenance alerts signal potential faults before failure occurs, thus reducing potential downtime from these machinery faults.
With a wide range of solutions spanning software to IoT, AssetWatch appeals to everyone from factory managers to leadership teams, giving everyone a comprehensive overview of manufacturing health. The company has enjoyed significant funding of over $170 million so far, and has enjoyed substantial growth since its founding in 2014. It plans to continue expanding and scaling up the business.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Apr 2025
$75m
SERIES C
May 2024
$38m
SERIES B
Total funding: $150.7m
Company benefits
- Equity options
- Flexible work schedule
- Full benefits and 401K + 401K Match
- Opportunity to make a real impact every day
- Unlimited PTO
Company HQ
Collegeview Park, Westerville, OH
Leadership
Will Zell
(Co-Founder & Executive Chairman)Previously CEO of AssetWatch. Currently Founding Partner of Ohio Angel Collective, Founder of Vessel, and is on the Advisory Board for IKOVE Venture Partners.
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