Marketing Manager, Amazon
Maternity Cover, Content & App Partner Engagement
The largest online retailer and technology provider
Be an early applicant
The largest online retailer and technology provider
1001+ employees
Be an early applicant
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- The successful candidate will be highly analytical, resourceful, customer focused, team oriented, and will have an ability to thrive in a fast-paced environment
- You will have a proven track record for executing successful marketing programs across multiple touch points
- Experience in professional non-internship marketing
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Desirable
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
What the job involves
- This is a 22-Month fixed term contract based out of our Berlin office
- Content, Apps and Partner Engagement team is looking for an experienced Marketing Manager to drive customer acquisition, engagement, and monetisation for entertainment content on Fire TV and Fire tablets
- The team is responsible for growing selection, deepening customer engagement, and monetising 3rd party apps and video content on Fire devices
- We work with top video and entertainment partners with direct-to-consumer streaming propositions to delight Amazon customers with a wide selection of TV shows, movies, music and more
- This is a unique opportunity to play a key role in establishing a rapidly growing category of content on Amazon’s best-selling devices
- As a Marketing Manager - Owned and Operated, you will build and execute marketing plans to drive app downloads on Fire devices, customer engagement, and monetisation via purchases of entertainment content and subscriptions
- You will evaluate growth opportunities based on industry trends and internal data, being responsible for the fastest growing Digital Apps & Games content category by revenue
- You will build integrated marketing strategies to drive growth of top entertainment content, working with internal and external partners to bring these campaigns to life
- You will also work in collaboration with the devices marketing team on approaches to market Fire devices to new audience segments
- Own and manage the day-to-day calendar planning for on-device content placements and email communications, ensuring optimal visibility and performance of entertainment content
- Lead the end-to-end email marketing execution, including content planning, audience segmentation, and performance optimization
- Serve as the operational expert within the team, maintaining best practices and driving process improvements for campaign execution
- Conceptualize, build, and execute multi-channel marketing campaigns, including targeting segmentation, and campaign performance analysis
- Draft and localise marketing collateral and advertising creative for various digital channels
- Participate in the establishment, implementation and measurement of the effectiveness of initiatives to drive content downloads, content usage, and in-app purchases
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
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