Campaign Specialist, Cordial
$66-75k
+ Equity and bonus. Salary may vary by location.
More information about location
Cross-channel marketing and data management platform
Posted today
Cross-channel marketing and data management platform
201-500 employees
Posted today
$66-75k
+ Equity and bonus. Salary may vary by location.
More information about location
201-500 employees
Company mission
To help brands engage with their customers by leveraging its cross-platform marketing and data management platform to facilitate the sending of personalized and intelligent messages.
Role
Who you are
- You have a minimum of 3 years in email and digital operations with hands-on production experience including HTML development, automated customer journeys, A/B testing, and audience queries
- You have some expertise in email best practices, such as design and coding for mobile vs. desktop, dark mode, and accessibility
- You have basic experience with design and editing tools like Figma, Photoshop, etc
- You have experience with project & work management tools, e.g. Monday, Asana, JIRA
- You have some expertise in customer databases or marketing platforms (ESP, CDP, CRM)
- You have some knowledge of current regulations and compliance around communications and privacy (CAN-SPAM, CCPA, CASL, GDPR, TCPA)
- You have superior attention to detail with strong project management and organizational skills, allowing you to work well both independently and as part of a team
- You bring a positive, customer-centric attitude with high emotional intelligence (EQ) and impeccable communication skills
- You have a strong bias toward collaboration and an ability to work effectively in a cross-functional and geographically dispersed team
- You are willing to ask questions, and be naturally curious both in your role and also for your own professional development
- Experience using Cordial is a plus
- Experience with SaaS and/or rapidly growing startups is a plus
What the job involves
- The Campaign Specialist is a vital resource to drive success for Cordial clients
- As a member of the Campaign Services team, this hands-on role works closely with marketing stakeholders and end-users to set up, QA, and deploy multi-channel campaigns across email, text, and app-based channels
- You’ll code emails, create target audiences, run tests, and build automations to power highly personalized messaging designed to drive engagement and revenue growth for our clients
- This position is remote, with US-West Coast hours, and reports directly to the Manager, Campaign Services
- You'll execute end-to-end campaign production, including:
- Coding dynamic, personalized emails in HTML/CSS based on client designs
- Developing and maintaining reusable templates and blocks
- Building targeting segmentation and client data queries
- Optimization and management of media assets in the Cordial system
- Testing, debugging, and proofing with stakeholders
- Deployment and scheduling
- Maintain rigorous QA and troubleshooting standards using tools like EmailOnAcid & Litmus
- Ensure campaigns adhere to industry best practices for design, compliance, and performance
- Build cross-channel message orchestrations in Cordial and make periodic updates to creative and content within transactional and automated emails (as requested)
- Collaborate with client creative teams, managers, and stakeholders for the creation and management of campaign content
- Champion efficient and reliable processes and communication to maximize the impact and experience for clients from brief through proofing and approval
- Monitor technical issues relating to email delivery and marketing automation and escalate as necessary
- Maintain client request workflow and manage expectations to ensure consistent and timely delivery of client campaigns in accordance with SLAs
Our take
Connecting with customers via email, SMS, and messaging apps is a fantastic way for brands to boost engagement with their customers. Whilst this practice is prevalent, messages can often feel impersonal and spammy, despite data being available to personalize every connection.
Cordial provides a cross-channel marketing and data management platform for businesses, helping them aggregate and maximize customer data used to personalize communication across email, SMS, and mobile apps. The company achieves this by leveraging AI to transform data and provide predictive intelligence, which can be applied dynamically for marketing campaigns of any scale.
While competition in the marketing tool space is fierce, Cordial has secured substantial funding, positioning it for growth on a global scale. This funding infusion will be directed towards expanding its global presence, advancing product development, and bolstering the team, a testament to its commitment to redefining customer engagement through data-driven personalization.
Freddie
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2022
$50m
SERIES C
Mar 2021
$10m
LATE VC
Total funding: $83.1m
Company benefits
- Full health coverage - We cover your costs at 100%, plus 80% of your family’s cost. Plus, our monthly wellness allowance can be used for whatever you need to feel your best
- Competitive compensation - We know pay is a big deal. Base salaries are important, but so are company equity, bonuses, cell phone allowances, 401(k) program, and more
- Flexible time off - Unlimited, and highly encouraged. More vacations = happier employees. Life happens, and we know the value of a flexible schedule
- Remote friendly teams - Wherever you live, we have the tools you’ll need to WFH, or from anywhere! We’re based in Southern California, but many of our teams are fully remote
- Paid parental leave - Starting a family is special. We’ll cover 100% of your salary so you can focus on those critical first months with your little one
- Diversity, equity, and inclusion - We want everyone to have a seat at the table, and we want to hear your voice. Our teams actively participate in D&I initiatives and community partnerships
Company HQ
Core-Columbia, San Diego, CA
Leadership
Jeremy Swift
(Co-Founder & CEO)Vice President of Sales and Strategic Accounts for BlueHornet from 2011 to 2014.
Chris McGreal
(Co-Founder & Product Owner)Senior UX and Product UI Designer for BlueHornet from 2007 to 2014. Experience as Founder of Bandfarm.
Adam Gillespie
(Co-Founder & CTO)Experience as Principal Architect and Engineer for BlueHornet from 2004 to 2014. Founder of Bandfarm since 2003.
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