Senior Growth Writer & Strategist, Runwise
$120-160k
Heat management platform for buildings
Be an early applicant
Heat management platform for buildings
21-100 employees
Be an early applicant
$120-160k
21-100 employees
Company mission
To help buildings operate better to save owners money, make tenants more comfortable, make cities more affordable, and make the planet a cleaner place for everyone.
Role
Who you are
- We're looking for a Growth Copywriter & Campaign Strategist who can craft not just compelling copy but also identify hooks, angles, and clever positioning strategies that drive real results for our B2B startup
- You're an expert in crafting narratives that resonate deeply with target audiences, sparking interest, urgency, and genuine buying decisions without ever sounding "salesy" or like “marketing”
- Everything you do is an experiment, and your results are quantifiable
- You use creativity, paired with your strategic insights, to directly influence business growth and customer acquisition - and you are able to do every stop of the process (from idea, hook, implementation and confirmation of results) yourself
- 4+ years of experience in growth, marketing, writing roles at an early-stage or growth-stage startup
- Proven ability to uncover insights, craft strategic narratives, and produce clever copy that converts
- Demonstrated success in ideating, executing, and scaling creative marketing campaigns or growth experiments
- Exceptional writing skills; you’re precise, persuasive, engaging, and effortlessly conversational
- Data-driven mindset, with the ability to analyze performance metrics and iterate rapidly
- Innate understanding of B2B buyers, particularly how to grab attention and drive urgency authentically
Desirable
- Have worked in a fast-paced, high-growth startup environment and thrived amid ambiguity
- Can point to specific growth experiments or campaigns that you've executed which resulted in meaningful business impact
- Have experience selling complex products or solutions in a B2B setting
What the job involves
- This is not a traditional copywriting role
- Develop and execute clever, high-impact experiments driven by outstanding NOT SALESY / MARKETING copy delivered via email sequences, videos, landing pages, one-pagers, and campaigns
- Find the unique angle, hook, or insight that positions our product as indispensable to our target audience
- Collaborate cross-functionally with Sales, Marketing, Product, and Leadership teams to generate fresh ideas for campaigns and strategic messaging
- Constantly experiment, measure, and refine messaging to increase engagement and drive revenue growth
- Translate complex solutions into human, conversational, persuasive language that doesn’t feel like traditional marketing
Our take
In the battle against climate change, emissions from buildings are often overlooked. But they contribute over a quarter of all global carbon emissions. This is part due to ancient energy systems, and to archaic building management practices which make it hard to update these systems.
Runwise provides technology for building managers to operate energy systems better. This lets them lower emissions while providing greater comfort for residents and workers. It works via a combination of wireless control, a sensor network and a software platform. This is attractive because is lowers operating costs significantly and makes running buildings easier.
Runwise controls the key energy systems in thousands of buildings across the US, and removes significant amounts of carbon emissions per year. It is also well-funded, which has allowed it to expand significantly and make more buildings operate better and greener.
Steph
Company Specialist at Welcome to the Jungle
Insights
79% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2023
$11m
EARLY VC
Nov 2022
$19m
SERIES A
Total funding: $46.3m
Company HQ
Midtown South, New York, NY
Leadership
Jeffrey Carleton
(Co-Founder & CEO)Previously a General Manager with Beach Lane Management, overseeing the portfolio of over 150 buildings.
Lee Hoffman
(Co-Founder & President)Previously Senior Director of Engineering at The Knot Worldwide. Co-founded and was CEO at Veri/Memoir. Also co-founded Terabolic.
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