Social Media Manager, Kraken
$110-176k
Cryptocurrency exchange
Posted today
Cryptocurrency exchange
501-1000 employees
Posted today
$110-176k
501-1000 employees
Company mission
To accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion.
Role
Who you are
- This role requires strong content creation skills with an analytical mindset, being a self-starter
- 7+ years of experience in social and content strategy with an emphasis on brand, experiential, and highly collaborative, fast paced brand marketing activations and partnerships
- Deep understanding of the crypto industry & knowledge of personal financial management
- Strong writing, editing, and communication skills
- Creative and detail-oriented, with the ability to produce visually appealing content - whether it be briefing the design team or being scrappy on CapCut
- In-depth knowledge of social media platforms (X, Instagram, LinkedIn, TikTok, etc.) and social media management tools (Sprinklr, Sprout Social, etc.)
- Experience in managing social agency, creative agency, creator agencies and other external production
What the job involves
- We’re seeking a chronically online, crypto-native Social Media Manager to join the Kraken Social team, working on all things social across our Kraken channels
- At Kraken, it is essential to understand the brand ethos, mission and the community we serve - social is at the forefront of this. Social media marketing in the crypto space is different from other industries
- Crypto-natives, like you, speak a different language. If you don’t know what HODL, WAGMI, REKT and Sats are, and if you don’t love creating endless memes, then this role may not be aligned with your ambitions
- We’re looking for someone who moves fast but thinks long-term, thrives under pressure, and knows how to launch new products alongside creating partnership content that cuts through the noise and grabs attention
- Produce top-tier, engaging content optimized for X, Instagram, TikTok and YouTube, ensuring maximum impact and platform-native appeal
- Identify trends and reactive moments on CT and other social channels, be able to react and craft content in a timely manner
- Develop and maintain an always-on content calendar: create posts, obtain approvals, schedule, and monitor performance
- Market a best-in-class product to an audience of over 2M people
- Work closely with product marketing, partnership, comms and other cross-functional teams to coordinate social media efforts with broader campaigns and ensure brand consistency
- Additional duties and responsibilities as assigned
Our take
Kraken is the world’s largest global bitcoin exchange in euro volume and liquidity. Kraken’s clients also trade USD, CAD, ETH, XRP, LTC and other digital currencies, on a platform consistently rated the best and most secure bitcoin exchange by independent news media.
Kraken was the first bitcoin exchange to have its market data displayed on the Bloomberg Terminal, the first to pass a cryptographically verifiable proof-of-reserves audit, and one of the first exchanges to offer leveraged bitcoin margin trading.
Kraken are one of the top 3 bitcoin exchanges by volume, behind Coinbase and bit-x with an 18% market share. While this is a competitive space to operate in - the volume of crypto being exchanged every day is very high, so there's space for multiple winners.
Kraken have made a number of acquisitions and have strengthened its world-leading position with the launch of new products, features and apps and a 24/7 multi-lingual support line. The company will continue to provide clients with easier and more versatile ways to participate in the crypto ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Feb 2019
$100m
SERIES C
Mar 2014
$5m
SERIES A
Total funding: $111.5m
Company benefits
- Work where you want: 90% of Krakenites work remotely, we believe people do their best work wherever they're happiest
- Flexibility and Autonomy: We are highly results-focused vs. time-focused. We want you to work when and how you need to keep you at your most proactive
- We value diversity: Our Team is spread across 60 countries. By joining Kraken you'll be part of a truly multicultural organization that values diversity and inclusion
- A new approach to salary: Kraken prides itself on being at the forefront of crypto innovation, and that means the majority of our workforce has the option to be paid in bitcoin
- Equity Options: Kraken owes its success and growth to its people. That's why we offer nearly all our Krakenites a stake in the company
Company values
- Crypto Conviction
- Assume Best Intent
- Innovative
- Collaborative
- Client Obsessed
- Productively Paranoid
- Globally Inclusive
- Humble
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Jesse Powell
(Chairman of the Board)Previously co-founded Verge Gallery & Studio Project, Lewt and Internet Ventures & Holdings
Share this job
View 22 more jobs at Kraken